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This is the Landscape report in The B2B eCommerce Playbook.

For eBusiness & Channel Strategy Professionals

Key Trends In B2B eCommerce For 2013

October 18, 2012

By Andy Hoar with Patti Freeman Evans, Carrie Johnson, Douglas Roberge, Susan Huynh

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Why Read This Report

Customer-facing front-end business-to-business (B2B) eCommerce is poised to reach $559 billion in US sales by the end of 2013. A part of the B2B eCommerce playbook, this report outlines the landscape and some key trends that eBusiness and channel strategy professionals will see in the world of B2B eCommerce over the next 12 to 18 months. Forrester believes that B2B eCommerce organizations must address three key trends in 2013: growing demand for B2C-like B2B eCommerce experiences; increasing channel conflict between direct sales organizations and eCommerce operations; and rising demand for scarce B2B eCommerce talent.
Tags: B2B eCommerce, eCommerce, Marketing & Strategy
US $ 499
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TABLE OF CONTENTS

  • Three Key Trends Will Challenge B2B eCommerce Leaders In 2013
  • Mobile And Cross-Channel Attribution Are On The Horizon

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