About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Kim serves Marketing Leaders. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.
With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.
Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University.
I have in the past lamented the evolution of BSM into more of an ITIL support solution than the pure IT management project that we embarked on seven years ago. In the early years of BSM, we all...
Assessment Framework: The Service Management And Automation Playbook
This report introduces Forrester's solution for IT infrastructure and operations (I&O) leaders to assess the maturity of their service management and automation (SMA) program. This is important,...
A few days ago I read an interesting article about how organizations need to adapt to virtualization to take full advantage of it. If we consider that this is, in fact, the first step toward the...

Automate Release Management To Keep Up With Rapid Development
This Forrester case study offers infrastructure and operations (I&O) leaders and teams an example of how to improve the effectiveness of their service management and automation (SMA) initiatives...

Strategic Plan: The Service Management And Automation Playbook
This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

Events are, and have been for quite some time, the fundamental elements of IT infrastructure real-time monitoring. Any status changed, threshold crossed in device usage, or step performed in a...
The Future Role Of IT Management Software
The past years have seen IT organizations struggle with issues of service development, deployment, and delivery. Forrester believes that these issues are directly linked to the increased complexity...
Reboot Your Capacity Planning Process With Cost-Value Analysis, Governance, And Global Planning
Virtualization and cloud computing bring a new dimension to IT operations: a choice in how services will be delivered to the business. Capacity planning must change to reflect this evolution: It now...
We’re starting to get inquiries about complexity. Key questions are how to evaluate complexity in an IT organization and consequently how to evaluate its impact on availability and performance...
One of the great revolutions in manufacturing of the past decades is just-in-time inventory management. The basic idea is to provision only what is needed for a certain level of operation and to put...
What capabilities does Evolven add over a CMDB?
What, if anything, should be reviewed, analyzed, and evaluated as part of the post-implementation review (PIR) for system operations? What operational items should be reviewed and analyzed as part of...
Reap The Agility And Financial Benefits From Emerging Infrastructure
The emergence of inexpensive server technology and cloud infrastructure has caused many IT infrastructure and operations (I&O) professionals to simply dismiss the need for accurate workload and...

The Gulf oil spill of April 2010 was an unprecedented disaster. The National Oil Spill Commission’s report summary shows that this could have been prevented with the use of better technology....
The Future Of Service Monitoring And Management
Your business is complex. Big data promises to manage this complexity to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage...

Innovation is seen as the major force behind productivity, competitiveness, and eventually, sustained business growth. IT has been one of the major contributors to business productivity and has shown...

Vision: The I&O Practice Playbook
By 2020, the proliferation of as-a-service technology, tech-savvy workers, and increased business complexity will widen the gap between business demand and traditional IT supply. In this new era,...

Mapping Top Vendors' Portfolios — And Future Perspectives
Within the next five years, IT organizations and their role in enterprises will evolve through major structural changes. If the present IT technology sustains its exponential growth rate, IT...
The Next Stage In I&O Industrialization Requires Building An Integrated Automation Management Layer
Until now, workload automation and run book automation — followed by solutions aimed at automating specific I&O processes — appeared as separate avenues. Today, workload automation uses...

Strategic Plan: The I&O Practice Playbook
The writing is on the wall: As-a-service technology, tech-savvy workers, and increased business complexity are widening the gap between business demand and traditional IT supply. This era is making...
Most, if not all, technology improvements need what is commonly referred to as “complementary inputs” to yield their full potential. For example, Gutenberg's invention of movable type...
Business service management (BSM) is a way to bridge the user's view of applications and services to the IT operations' view of infrastructure; it maps business services to the components used to...
A companion piece to "Develop An IT Service Management And Automation Strategic Plan," this template walks you through how to create a successful ITSM strategic plan.

Stakeholder Needs: The Service Management And Automation Playbook
This report outlines the stakeholder needs of Forrester's solution for infrastructure and operations (I&O) executives working on a service management and automation strategy. We designed this report...