Kim Celestre

Senior Analyst serving Marketing Leadership PROFESSIONALS

Kim serves Marketing Leaders. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.


Education

Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University.

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

53 results in Everything

  • Jean-Pierre Garbani
  • For Infrastructure & Operations Professionals

    Blog:BSM Rediscovered

    I have in the past lamented the evolution of BSM into more of an ITIL support solution than the pure IT management project that we embarked on seven years ago. In the early years of BSM, we all...

    • For Infrastructure & Operations Professionals

      Report:Assess Your Service Management And Automation Maturity

      Assessment Framework: The Service Management And Automation Playbook

      This report introduces Forrester's solution for IT infrastructure and operations (I&O) leaders to assess the maturity of their service management and automation (SMA) program. This is important,...

      • Downloads: 462
    • For Infrastructure & Operations Professionals

      Blog:Service Oriented Organizations

      A few days ago I read an interesting article about how organizations need to adapt to virtualization to take full advantage of it. If we consider that this is, in fact, the first step toward the...

      • For Infrastructure & Operations Professionals

        Charts & Figures:The New Capacity Planning Process

      • For Infrastructure & Operations Professionals

        Report:Case Study: City Index Becomes Agile With Release Automation

        Automate Release Management To Keep Up With Rapid Development

        This Forrester case study offers infrastructure and operations (I&O) leaders and teams an example of how to improve the effectiveness of their service management and automation (SMA) initiatives...

        • Downloads: 200
        • Rating:
      • For Infrastructure & Operations Professionals

        Report:Avoid Tactical, Narrow Service Management And Automation Strategies

        Strategic Plan: The Service Management And Automation Playbook

        This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

        • Downloads: 815
        • Rating:
      • For Infrastructure & Operations Professionals

        Blog:Complex Event Processing And IT Automation

        Events are, and have been for quite some time, the fundamental elements of IT infrastructure real-time monitoring. Any status changed, threshold crossed in device usage, or step performed in a...

        • For Infrastructure & Operations Professionals

          Report:The Writing On IT's Complexity Wall

          The Future Role Of IT Management Software

          The past years have seen IT organizations struggle with issues of service development, deployment, and delivery. Forrester believes that these issues are directly linked to the increased complexity...

          • Downloads: 528
        • For Infrastructure & Operations Professionals

          Report:The New Capacity Planning Process Requires Three New Steps

          Reboot Your Capacity Planning Process With Cost-Value Analysis, Governance, And Global Planning

          Virtualization and cloud computing bring a new dimension to IT operations: a choice in how services will be delivered to the business. Capacity planning must change to reflect this evolution: It now...

          • Downloads: 785
        • For Infrastructure & Operations Professionals

          Blog:Evaluating Complexity

          We’re starting to get inquiries about complexity. Key questions are how to evaluate complexity in an IT organization and consequently how to evaluate its impact on availability and performance...

          • For Vendor Strategy Professionals

            Blog:Just-In-Time Capacity

            One of the great revolutions in manufacturing of the past decades is just-in-time inventory management. The basic idea is to provision only what is needed for a certain level of operation and to put...

            • For Infrastructure & Operations Professionals

              Client Inquiry:Evolven Versus A CMDB

              What capabilities does Evolven add over a CMDB?

              • For Infrastructure & Operations Professionals

                Client Inquiry:System Operations Post-Implementation Review

                What, if anything, should be reviewed, analyzed, and evaluated as part of the post-implementation review (PIR) for system operations? What operational items should be reviewed and analyzed as part of...

                • For Infrastructure & Operations Professionals

                  Report:Market Overview: Capacity Management And Planning Tools In 2013

                  Reap The Agility And Financial Benefits From Emerging Infrastructure

                  The emergence of inexpensive server technology and cloud infrastructure has caused many IT infrastructure and operations (I&O) professionals to simply dismiss the need for accurate workload and...

                  • Downloads: 151
                  • Rating:
                • For Infrastructure & Operations Professionals

                  Blog:How Complexity Spilled The Oil

                  The Gulf oil spill of April 2010 was an unprecedented disaster. The National Oil Spill Commission’s report summary shows that this could have been prevented with the use of better technology....

                  • For Infrastructure & Operations Professionals

                    Report:Turn Big Data Inward With IT Analytics

                    The Future Of Service Monitoring And Management

                    Your business is complex. Big data promises to manage this complexity to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage...

                    • Downloads: 756
                    • Rating:
                  • For Infrastructure & Operations Professionals

                    Report:Transform Your I&O Organization Into An Innovation Machine

                    Innovation is seen as the major force behind productivity, competitiveness, and eventually, sustained business growth. IT has been one of the major contributors to business productivity and has shown...

                    • Downloads: 465
                    • Rating:
                  • For Infrastructure & Operations Professionals

                    Tool:The Symptoms

                  • For Infrastructure & Operations Professionals

                    Report:Prepare For 2020: Transform Your IT Infrastructure And Operations Practice

                    Vision: The I&O Practice Playbook

                    By 2020, the proliferation of as-a-service technology, tech-savvy workers, and increased business complexity will widen the gap between business demand and traditional IT supply. In this new era,...

                    • Downloads: 833
                    • Comments: 1
                    • Rating:
                  • For CIO Professionals

                    Report:Who's Who In IT Management Software 2.0

                    Mapping Top Vendors' Portfolios — And Future Perspectives

                    Within the next five years, IT organizations and their role in enterprises will evolve through major structural changes. If the present IT technology sustains its exponential growth rate, IT...

                    • Downloads: 732
                  • For Infrastructure & Operations Professionals

                    Report:Workload And Process Automation Must Converge

                    The Next Stage In I&O Industrialization Requires Building An Integrated Automation Management Layer

                    Until now, workload automation and run book automation — followed by solutions aimed at automating specific I&O processes — appeared as separate avenues. Today, workload automation uses...

                    • Downloads: 527
                    • Comments: 1
                    • Rating:
                  • For Infrastructure & Operations Professionals

                    Report:Develop A Strategy To Transform Your IT Infrastructure And Operations Practice

                    Strategic Plan: The I&O Practice Playbook

                    The writing is on the wall: As-a-service technology, tech-savvy workers, and increased business complexity are widening the gap between business demand and traditional IT supply. This era is making...

                    • Downloads: 268
                  • For Infrastructure & Operations Professionals

                    Blog:The Cloud Technology Challenge

                    Most, if not all, technology improvements need what is commonly referred to as “complementary inputs” to yield their full potential. For example, Gutenberg's invention of movable type...

                    • For Infrastructure & Operations Professionals

                      Report:Business Service Management: Beyond 2012

                      Business service management (BSM) is a way to bridge the user's view of applications and services to the IT operations' view of infrastructure; it maps business services to the components used to...

                      • Downloads: 383
                    • For Infrastructure & Operations Professionals

                      Report:Template For Developing The IT Service Management And Automation Strategic Plan

                      A companion piece to "Develop An IT Service Management And Automation Strategic Plan," this template walks you through how to create a successful ITSM strategic plan.

                      • Downloads: 118
                      • Rating:
                    • For Infrastructure & Operations Professionals

                      Report:Develop Your Service Management And Automation Staffing Strategy

                      Stakeholder Needs: The Service Management And Automation Playbook

                      This report outlines the stakeholder needs of Forrester's solution for infrastructure and operations (I&O) executives working on a service management and automation strategy. We designed this report...

                      • Downloads: 448
                      • Comments: 2
                     
                    Loading...

                    Browse

                    About Forrester

                    Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                    Roles We Serve

                    Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                    Analysts & Coverage Areas

                    Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                    Forrester Leadership Boards

                    Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                    Consulting

                    Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                    Community

                    Connect with peers and analysts, share your views, and ask questions on key business issues.

                    Blog

                    Forrester analysts weigh in on the latest business and technology news.

                    • BROWSE
                    • Register
                    • Call +1 617.613.5730
                    • Cart