About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Kim serves Marketing Leaders. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.
With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.
Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University.
Tools And Technology: The Data Management Playbook
Today's enterprise data architecture is changing to accommodate models and definitions that are frequently abstracted from data sources, federated sources, and data analytics performed during the...



Assessment: The Data Management Playbook
Enterprise architects who drive data management strategy must contend with new data source platforms and complex consumption and analysis scenarios. Current data management systems were built as...

Processes: The Data Management Playbook
Forrester clients describe their data governance work as long on effort, but limited in success. Clients describe an inability to sustain data governance beyond a project, feel it is too...

A Critical Component For Data Agility
The increasingly complex task of managing data requires new master data management (MDM) capabilities. While the first MDM implementations focused on a single domain — such as customer data...
