Kim Celestre

Senior Analyst serving Marketing Leadership PROFESSIONALS

Kim serves Marketing Leaders. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.

Education

Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University.

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151 results in Data Surveys

    • For CIO Professionals

      Survey:Forrsights Budgets And Priorities Tracker Survey, Q4 2011

      Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2011 was fielded to 3,752 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

      • For CIO Professionals

        Survey:Forrsights Business Decision-Makers Survey, Q4 2011

        Forrester's Forrsights Business Decision-Makers Survey, Q4 2011 was fielded to 3,534 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

        • For CIO Professionals

          Survey:Forrsights Software Survey, Q4 2011

          Forrester's Forrsights Software Survey, Q4 2011, was fielded to 2,438 IT executives and technology decisionmakers located in Canada, France, Germany, the UK, and the US from small and medium-size...

          • For eBusiness & Channel Strategy Professionals

            Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)

            Forrester conducted an online survey fielded in April 2012 of 4,491 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,491), there is 95% confidence that...

            • For CIO Professionals

              Survey:Forrsights Telecom And Mobility Workforce Survey, Q2 2013

              Forrsights Telecom And Mobility Workforce Survey, Q2 2013, was fielded to 5,116 information workers located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with two...

              • For eBusiness & Channel Strategy Professionals

                Survey:North American Technographics® Retail Online Benchmark Recontact Survey, Q3 2012 (US)

                Forrester conducted an online survey fielded in August 2012 of 4,631 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,631), there is 95% confidence that...

                • For CIO Professionals

                  Survey:Business Technographics Global Mobility Survey, 2014

                  Forrester conducted a mixed methodology phone and online survey fielded in June 2014 of 3,104 business and technology decision-makers located in companies with two or more employees. Each calendar...

                  • For eBusiness & Channel Strategy Professionals

                    Survey:North American Technographics® Healthcare Survey, Q1 2013 (US)

                    Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...

                    • For CIO Professionals

                      Survey:Forrsights Budgets And Priorities Tracker Survey Q2 2012

                        Quick look into the survey: This forward-looking market research study about IT technology details planned spending on technology and services in the coming year, as well as the balance of...

                      • For Customer Insights Professionals

                        Survey:North American Consumer Technographics® Youth Survey, 2014

                        Forrester conducted an online survey fielded in April 2014 of 4,517 US individuals ages 12 to 17. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                        • For eBusiness & Channel Strategy Professionals

                          Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Engage Phase) Survey, Q2 2012 (US)

                          Forrester conducted an online survey fielded in June 2012 of 4,506 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,506), there is 95% confidence that...

                          • For Customer Insights Professionals

                            Survey:Asia Pacific Technographics® Retail Survey, 2013

                            Forrester conducted an online survey fielded in July 2013 of 9,000 individuals in Indonesia, Japan, South Korea, metropolitan China, and metropolitan India. This survey is based on an online...

                            • For Customer Insights Professionals

                              Survey:North American Technographics® Financial Services Survey, 2013

                              Forrester conducted an online survey fielded in September 2013 of 4,532 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the...

                              • For CIO Professionals

                                Survey:Forrsights Networks And Telecommunications Survey, Q1 2012

                                Forrester's Forrsights Networks And Telecommunications Survey, Q1 2012 was fielded to 2,347 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

                                • For Customer Insights Professionals

                                  Survey:North American Consumer Technographics® Online Benchmark Survey (Part 2), 2014

                                  Forrester conducted an online survey fielded in April and May 2014 of 33,815 US individuals and 2,533 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N...

                                  • For eBusiness & Channel Strategy Professionals

                                    Survey:Asia Pacific Technographics® Benchmark Survey, Q3 2012 (China, Hong Kong, India, Japan)

                                    Forrester conducted the Asia Pacific Technographics Benchmark Survey, Q3 2012 of 9,569 consumers ages 18 and older in Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Wuhan,...

                                    • For Customer Insights Professionals

                                      Survey:Russian Technographics® Consumer Technology Survey, 2013

                                      Forrester conducted an online survey fielded in April and May of 2013 of 2,000 individuals in metropolitan Russia. This survey is based on an online population of people ages 16 and older who are...

                                      • For CIO Professionals

                                        Survey:Forrsights Software Survey Q4 2012

                                        Forrester's Forrsights Software Survey, Q4 2012, was fielded to 2,444 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...

                                        • For eBusiness & Channel Strategy Professionals

                                          Survey:Russian Technographics® Online Benchmark Survey, Q3 2012

                                          Forrester conducted an online survey fielded in July 2012 of 1,987 Russian individuals ages 16 and older who are members of the Ipsos-MORI online panel.  Ipsos weighted the data by age, sex,...

                                          • For Customer Insights Professionals

                                            Survey:North American Consumer Technographics® Financial Services Survey, 2014 (Canada)

                                            Forrester conducted an online survey fielded in March 2014 of 5,400 Canadian individuals ages 18 to 87. For results based on a randomly chosen sample of this size, there is 95% confidence that the...

                                            • For Customer Insights Professionals

                                              Survey:Latin American Consumer Technographics® Brazil Survey, 2014

                                              Forrester conducted an online survey fielded in June 2014 of 2,000 individuals ages 16 to 75 in the top metropolitan areas and surrounding states of Brazil. All individuals surveyed go online at...

                                              • For eBusiness & Channel Strategy Professionals

                                                Survey:North American Technographics® Customer Life Cycle Survey, Q1 2013

                                                Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...

                                                • For CIO Professionals

                                                  Survey:Forrsights Mobility Survey, Q2 2013

                                                  Forrester's Forrsights Mobility Survey, Q2 2013, was fielded to 2,258 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...

                                                  • For Customer Insights Professionals

                                                    Survey:North American Technographics® Retail Survey, 2013

                                                    Forrester conducted an online survey fielded in April 2013 of 4,597 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,597), there is 95% confidence that...

                                                    • For Customer Insights Professionals

                                                      Survey:Asia Pacific Technographics® Online Benchmark Survey, 2013

                                                      Forrester conducted an online survey fielded in May 2013 of 9,007 individuals in Australia, Indonesia, Japan, South Korea, metropolitan China, Hong Kong, and metropolitan India. This survey is based...