Kim Celestre

Senior Analyst serving Marketing Leadership PROFESSIONALS

Kim serves Marketing Leaders. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.

Education

Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University.

Kim Celestre's Research

  • For Marketing Leadership Professionals

    Report: Brief: Establish Product Credibility On Your Website

    Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more tr...

    • Downloads: 93
  • For Marketing Leadership Professionals

    Report: Use LinkedIn For Social Reach Marketing

    If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity...

    • Downloads: 140
  • For Marketing Leadership Professionals

    Report: Brief: Use Social Login For More Than Just Fast Registration

    Social login, the ability to use Facebook, Twitter, or other social network credentials to register on websites, is becoming increasingly popular with buyers as they become more comfortable prov...

    • Downloads: 116
  • For Marketing Leadership Professionals

    Report: Best Practices For Social Content Hubs

    A social content hub can be an effective tactic for providing prospective buyers with a dynamic destination to explore your products and offerings. But before you invest in the resources and tec...

    • Downloads: 174
  • For Marketing Leadership Professionals

    Report: How To Create A Social Depth Strategy

    If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth...

    • Downloads: 235
View all of Kim Celestre's Research

Clients who work with Kim Celestre also work with: