Why Read This
A number of events over the next few years will focus the world's attention on Latin America. From presidential elections across the region that are set to have a substantial impact on domestic and international policies to the 2014 World Cup and 2016 Olympic Games in Brazil, the countries of Latin America will increasingly play a role on the global stage. eBusiness leaders are looking to understand how these events will affect their operations in the region and what new opportunities will arise as a result. One industry that will continue to charge forward throughout all of these events will be eCommerce: Online retail revenues in the three largest markets in the region will more than double from almost $20 billion in 2013 to $47 billion in 2018. In this forecast, we dive into the size and growth rates of online retail in Brazil, Argentina, and Mexico and identify some of the key factors that are driving and inhibiting eCommerce in the region.