Laura Ramos serves Chief Marketing Officers. She is a leading expert in business-to-business (B2B) marketing with hands-on senior management experience in corporate, industry and product marketing, demand management, and social media. She helps Forrester's CMO clients plan, build, and deliver marketing programs that combine traditional, digital, and social approaches that lead with business issues and fuel their company's topline growth. Her research addresses the marketing organizational structure, skills, technology, process, and customer experience concerns that top marketers need to understand and integrate into programs that address ongoing evolution in buyer behavior, markets, channels, and competition.
Laura worked at Forrester from 2001 to 2010, where she started up its B2B marketing practice, wrote leading research, and advised clients on integrated B2B marketing, demand generation, lead management automation, sales and marketing integration, social media best practices, digital marketing strategy, and customer engagement.
Previous Work Experience
Laura has worked as a marketing practitioner and expert for more than 20 years — primarily in B2B roles at high technology companies. Before rejoining Forrester in 2013, Laura ran industry marketing for Xerox, where she was responsible for increasing brand visibility and reputation in key industries, beginning with healthcare and financial services verticals. She joined Xerox in 2010 to run industry marketing for the firm's services business as part of the US field marketing organization, where she and her team drove demand in the managed print services market for education, financial services, government, high-technology/telecom, manufacturing, and retail. Prior to Forrester, Laura held marketing leadership positions at various companies in California's Silicon Valley, including Verity, Stratify (now part of Iron Mountain), Vitria Technology, Sybase, and Tandem Computers.
Laura has spoken at industry and company events in her Forrester and non-Forrester roles. She is a well-regarded speaker and moderator at such venues as the ANA, BMA, ITSMA national user conference, and the MarketingProfs B2B Forum. She was named to BtoB Magazine's "Who's Who" list for four years, most recently in 2010. In 2011 and 2012, BtoB named her to their list of "Top 25 Digital Marketers." Active in social media, you can follow her on Twitter at @lauraramos.Education
Laura holds an M.B.A. from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a B.S. in mechanical engineering from Stanford University.