Purchase Webinar
Get access to a single webinar that is currently outside of your subscription.
Price: $250 (USD)
ON-DEMAND WEBINAR
Lead-To-Revenue Process Challenges? You Can Do This!
Original Broadcast Date: December 6th, 2012
Lori Wizdo
VP, Principal Analyst
Become a Client
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Description
Too many L2R management initiatives underperform because insufficient attention is devoted to process definition and management. Perhaps an equal number stall because the attempt to fully document the current state and define the future state leads to analysis-paralysis. Even seasoned marketing execs find it difficult to lead their teams to the right mix of marketing creativity and process rigor. Whatever the reason behind your passion for process, this webinar presents a straightforward framework to create, validate, or fine-tune your L2R process.
Agenda:
- The Benefits Of A Managed L2R Process
- Forget The Funnel When Developing L2R Process
- A Pragmatic Approach To Establish Your L2R Process
- It's Time To Move L2R Management From Art To Science
Technical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.
ON-DEMAND WEBINARDecember 4th, 2023Understanding performance and demonstrating accountability are perennial top priorities for B2B marketing leaders. This webinar draws on Forrester's latest quantitative research to provide a view into the current state of marketing measurement across B2B.Key takeaways:Learn about the insights gap facing B2B marketing organizations. See what metrics marketing leaders across B2B are using to steer their businesses.Hear how to advance a system of aligned measurement in your organization.Target audience level: beginner
ON-DEMAND WEBINAROctober 12th, 2023Earlier this year, Reltio made a major transformation and shifted its revenue process from marketing qualified leads (MQLs) to buying groups and opportunities. The best part of this change: The company made this significant transformation in just 60 days! And now that it’s been live for about 10 months, the business impact and value of this transformation to the revenue process is too significant to ignore.Key takeaways:Why did Reltio make this change?What important factors were needed to make this transformation?How was Reltio able to make this transition so efficiently and successfully?What business value has Reltio earned in this transformation?Tips and advice for organizations considering making the shift from MQLs to buying groups and opportunitiesTarget audience level: intermediate
ON-DEMAND WEBINAROctober 10th, 2023Personalization is table stakes in B2B, and it need not involve personally identifiable information to be effective. AI-powered personalization capabilities are enabling more relevant interactions and better conversations throughout the customer lifecycle, helping organizations deliver increasingly contextual interactions with immediate value.Key takeaways:Insights into B2B buyer expectations for and attitudes toward personalizationThe personalization techniques that B2B marketers find to be most impactfulTarget audience level: intermediate
Help us improve
