Forrester

DESCRIPTION

Too many L2R management initiatives underperform because insufficient attention is devoted to process definition and management. Perhaps an equal number stall because the attempt to fully document the current state and define the future state leads to analysis-paralysis. Even seasoned marketing execs find it difficult to lead their teams to the right mix of marketing creativity and process rigor. Whatever the reason behind your passion for process, this webinar presents a straightforward framework to create, validate, or fine-tune your L2R process.

Agenda:

• The Benefits Of A Managed L2R Process
• Forget The Funnel When Developing L2R Process
• A Pragmatic Approach To Establish Your L2R Process
• It's Time To Move L2R Management From Art To Science