Forrester: - Making Leaders Successful Every Day

As members of Forrester's CMO Group — an executive peer network — marketing leaders of billion-dollar-plus companies gain unparalleled insight into changing consumer behavior and evolving trends. They examine key issues, evaluate new marketing tools and techniques, and marry these dynamic elements to improve decision making and accelerate marketing results. This community of peers works collaboratively with guidance from Forrester's CMO Group relationship team to stimulate new thinking, compare approaches, and develop best practices. Members help fellow members and their organizations drive change with more effective marketing, as well as with marketing processes that encourage business growth. The collective wisdom and experience of the CMO Group membership is enhanced by Forrester's proprietary objective analysis, research and archives, and more than 22 years of experience researching how technology is considered, bought, and used by consumers and businesses.

Download a brochure on the CMO Group for more details on the program's deliverables » (422 KB PDF)

The CMO Group's comprehensive, robust program includes the following unique assets:

• CMO Group member meetings. Group meetings focus on a member-driven agenda and include both working and social gatherings to maximize networking opportunities. Meetings are held twice per year in conjunction with Forrester's showcase conferences.

• Member teleconferences. Six times per year, the Group hosts 1-hour interactive presentations by Forrester analysts that focus on members' pressing marketing issues. Examples of recent and planned discussions include: Managing Your Agency Relationships, Marketing To Youth, Marketing Ethics For Marketing Leaders, Inbound Marketing Goes Mainstream, and The State Of Marketing Automation Tools.

• Executive abstracts. We abstract, compile, and publish collections of Forrester's marketing-oriented research documents for executive readership every other month throughout the year.

• CMO Group research reports. Exclusive to the CMO Group, these quarterly reports present best practices and case-study-rich research on topics selected by the members as being critical to the success of marketing leadership.

• Member navigation. The Forrester relationship team is proactive in contacting members to help them solve individual business issues around marketing technologies and topics. The team is focused on maximizing the value of members' experience within the Group community.

• Regional dinners. In keeping with the desire to facilitate member interaction, networking, and community, the Group hosts dinners at convenient locations across the country throughout the year that can feature expert guest speakers.

• Ad hoc research requests. These are member-initiated requests for quick studies of important marketing issues or collections of relevant benchmark and practices information.

• Preferred conference services In addition to the free seat at a Forrester showcase conference, CMO Group members receive a suite of preferred conference services, including an executive lounge available for meetings, breaks, networking, and wireless access, as well as reserved seating for all keynote sessions and seminars.

CMO Group members receive all the benefits of a Forrester RoleView™ Member seat, including written research and unparalleled technology insight.

• Research expertise and insight. Members benefit from Forrester's experience researching how technology change affects business — and marketing in particular. In addition, you gain unparalleled insight through our surveys that cover the US, Canada, Europe, and Asia Pacific.

• Unlimited Inquiry. With Inquiry, members have the opportunity to ask questions of any Forrester analyst and receive responses via phone or email. You get unlimited 30-minute phone Inquiries, access to Forrester's subject matter experts, and pragmatic, forward-thinking advice.