Forrester Leadership Boards: Programs For Marketing Professionals

Participate. Collaborate. Succeed.
Forrester's Programs For Marketing & Strategy Professionals are peer-networking communities that help marketing executives achieve better marketing results, advance personal and corporate knowledge, and improve decision-making.

The Direct Marketing Council

The Direct Marketing Council provides members with expert guidance toward making better-informed, strategically sound database marketing decisions. The Council helps database marketers develop keener insights and identify opportunities that will deliver quicker returns on investment for their companies.

Working together, members immerse themselves in topics both strategic and tactical. These include organization and governance issues, contact optimization and segmentation strategies, and processes for managing vendor and service provider relationships.

Download a brochure to learn more about the Direct Marketing Council » (375 KB PDF)

The eBusiness Council

The eBusiness Council focuses on providing senior-level business executives the insight they need to compete and succeed in today's continually evolving online world. Through a unique combination of member-to-member sharing of best practices and access to Forrester's proprietary research and analyst community, Council members are able to craft more effective strategies and tactics for solving specific business problems related to their online business.

By acting on this fresh thinking, members can increase customer retention, generate higher sales, and stay ahead of the competition.

Download a brochure to learn more about the eBusiness Council » (331 KB PDF)

The Interactive Marketing Council

The Interactive Marketing Council focuses on providing senior-level marketing executives the insight they need to capitalize on the strengths of today's online marketing tools and technologies. Through a unique combination of member-to-member best practice sharing and Forrester's propriety research and analyst community, Council members are able to craft more effective interactive marketing strategies, programs, and channel tactics.

By executing on this fresh thinking, Council members can generate higher sales, improve customer acquisition, and stimulate stronger emotional connections that will increase customer loyalty.

Download a brochure to learn more about the Interactive Marketing Council » (385 KB PDF)

The Market Research Council

The Market Research Council provides senior-level market research professionals with the insight and guidance they need to be better informed, develop clearer insights, and act more strategically. Through a unique combination of member-to-member best practice sharing and access to Forrester's proprietary research and analyst community, Council members will examine key issues and consider new tools and methodologies.

Members will immerse themselves in topics both strategic and tactical. By acting on this fresh thinking, members can effectively manage their organization's needs and drive strategic decisions.

Download a brochure to learn more about the Market Research Council ยป (283 KB PDF)

Forrester Leadership Board Membership Services

  • Council member meetings. Council meetings focus ona member-driven agenda and include both working and social gatherings to maximize networking opportunities. Meetings are held biannually in conjunction with Forrester's showcase conferences.
  • Conference calls. Multiple times per year, each Council hosts 1-hour interactive discussions that focus on members' pressing issues.
  • Dedicated relationship team. The Forrester relationship team proactively contacts members to help them solve individual business issues. The team is focused on maximizing the value of members' experience within the Council community.
  • Regional dinners. In keeping with the desire to facilitate member interaction, networking, and community, each Council hosts dinnersat convenient locations across the country throughout the year. These meetings feature expert guest speakers and member-to-member exchange.
  • Ad hoc research request. These are member-initiated requests for quick studies of important business and marketing issues and a library of peer-generated benchmark and best practice information.
  • Preferred conference services In addition to the free seat at a Forrester showcase conference, Council members receive a suite of preferred conference services, including an executive lounge available for meetings, breaks, networking, and wireless access, as well as reserved seating for all keynote sessions and seminars.
  • Research reports. Exclusive to each Council, these biannual reports present best practices and case-study-rich research on topics selected by the members and critical to the success of marketing or eBusiness leadership.

Forrester Member-Level Client Access

Council members receive all the benefits of a Forrester RoleView™ Member seat, including written research and unparalleled technology insight.

  • Research expertise and insight. Members benefit from Forrester's experience researching how technology change affects the business of marketing. In addition, you gain unparalleled insight through our surveys that cover the US, Canada, Europe, and Asia Pacific.
  • Unlimited Inquiry. With Inquiry, members have the opportunity to ask questions of any Forrester analyst and receive responses via phone or email. You get unlimited 30-minute phone Inquiries, access to Forrester's subject matter experts, and pragmatic, forward-thinking advice.

Our Membership

Membership in Forrester Leadership Boards is available to senior executives at large companies worldwide and represents a top-notch list of companies across a range of industries.

Learn more about membership »