Forrester Leadership Boards: Programs For Marketing Professionals

Participate. Collaborate. Succeed.
Forrester's Programs For Marketing & Strategy Professionals are peer-networking communities that help marketing executives achieve better marketing results, advance personal and corporate knowledge, and improve decision-making.

The Customer Experience Council

The Customer Experience Council provides senior-level Customer Experience professionals with the insights they need to optimize their organization's customer experience strategies and initiatives. Through a unique combination of member-to-member best practice sharing and Forrester's proprietary research and analyst community, Council members are able to craft more effective strategies and tactics for solving key user experience challenges with their Web sites and other channels.

By using this fresh thinking, Council members can better justify customer experience investments, prioritize improvements, and tackle other important customer experience topics such as voice of the customer programs, personas, and cross-channel experiences.

Download a brochure to learn more about the Customer Experience Council » (144 KB PDF)

The Customer Intelligence Council

The Customer Intelligence Council is a community of senior-level Customer Intelligence professionals that provides members with invaluable cross-industry expertise and guidance toward making data-driven, strategically sound marketing decisions. Through a unique combination of member-to-member best practice sharing and Forrester's proprietary research and analyst community, Council members are able to craft more effective strategies and tactics for solving their more pressing business problems and deliver quicker returns on investment for their companies.

Working together, members immerse themselves in topics both strategic and tactical. These topics include marketing measurement issues, database marketing, customer contact optimization, customer analytics strategies, as well as processes for managing marketing technology and service provider relationships.

Download a brochure to learn more about the Customer Intelligence Council » (5 KB PDF)

The Consumer Product Strategy Council

The Consumer Product Strategy Council is dedicated to advancing the knowledge and accelerating the success of its members by providing them with the customized guidance they need to succeed through product and service innovation. By leveraging both peer and Forrester expert insights, together with exclusive research and validated best practices, the Council provides its members like you with the strategies and tools to:

  • Create a differentiated product and service portfolio.
  • Reinvent your business model to drive profitable growth.
  • Turn market disruption into competitive advantage.

Download a brochure to learn more about the Consumer Product Strategy Council » (92 KB PDF)

The eBusiness & Channel Strategy Council

The eBusiness & Channel Strategy Council focuses on providing senior-level business executives the insight they need to compete and succeed in today's continually evolving online world. Through a unique combination of member-to-member sharing of best practices and access to Forrester's proprietary research and analyst community, Council members are able to craft more effective strategies and tactics for solving specific business problems related to their online business.

By acting on this fresh thinking, members can increase customer retention, generate higher sales, and stay ahead of the competition.

Download a brochure to learn more about the eBusiness & Channel Strategy Council » (331 KB PDF)

The Interactive Marketing Council

The Interactive Marketing Council focuses on providing senior-level marketing executives the insight they need to capitalize on the strengths of today's online marketing tools and technologies. Through a unique combination of member-to-member best practice sharing and Forrester's proprietary research and analyst community, Council members are able to craft more effective interactive marketing strategies, programs, and channel tactics.

By executing on this fresh thinking, Council members can generate higher sales, improve customer acquisition, and stimulate stronger emotional connections that will increase customer loyalty.

Learn more about the Interactive Marketing Council and download our annual report »

The Market Insights Council

The Market Insights Council is a premier-level service designed to enable Market Research Professionals to solve practical business problems by using peer and Forrester insight. Members of the Council — from organizations like yours — are currently working with their peers, Forrester analysts, and dedicated advisors to:

  • Decide if and how to incorporate social media into market research.
  • Guide product development and innovation with research.
  • Measure market research's impact on the business.
  • Understand the future of market research and keep abreast of trends.

Download the Market Insights Council annual report and learn more about the Council »

Forrester Leadership Board Membership Services

  • Council member meetings. Council meetings focus on a member-driven agenda and include both working and social gatherings to maximize networking opportunities. Meetings are held biannually in conjunction with Forrester's showcase conferences.
  • Conference calls. Multiple times per year, each Council hosts 1-hour interactive discussions that focus on members' pressing issues.
  • Dedicated relationship team. The Forrester relationship team proactively contacts members to help them solve individual business issues. The team is focused on maximizing the value of members' experience within the Council community.
  • Regional dinners. In keeping with the desire to facilitate member interaction, networking, and community, each Council hosts dinnersat convenient locations across the country throughout the year. These meetings feature expert guest speakers and member-to-member exchange.
  • Ad hoc research request. These are member-initiated requests for quick studies of important business and marketing issues and a library of peer-generated benchmark and best practice information.
  • Preferred conference services In addition to the free seat at a Forrester showcase conference, Council members receive a suite of preferred conference services, including an executive lounge available for meetings, breaks, networking, and wireless access, as well as reserved seating for all keynote sessions and seminars.
  • Research reports. Exclusive to each Council, these biannual reports present best practices and case-study-rich research on topics selected by the members and critical to the success of marketing or eBusiness leadership.

Forrester Member-Level Client Access

Council members receive all the benefits of a Forrester RoleView™ Member seat, including written research and unparalleled technology insight.

  • Research expertise and insight. Members benefit from Forrester's experience researching how technology change affects the business of marketing. In addition, you gain unparalleled insight through our surveys that cover the US, Canada, Europe, and Asia Pacific.
  • Unlimited Inquiry. With Inquiry, members have the opportunity to ask questions of any Forrester analyst and receive responses via phone or email. You get unlimited 30-minute phone Inquiries, access to Forrester's subject matter experts, and pragmatic, forward-thinking advice.

Our Membership

Membership in Forrester Leadership Boards is available to senior executives at large companies worldwide and represents a top-notch list of companies across a range of industries.

Learn more about membership »