Forrester Leadership Boards: Programs For Technology Industry Professionals

Programs For Technology Industry Professionals serve select professionals at leading software, hardware, and IT services companies.

Under the guidance of a dedicated Council relationship team, this knowledge community works collectively to stimulate new thinking, examine best practices, and help fellow members and their organizations drive change that will encourage business growth.

The Analyst Relations Council

Analyst Relations Council is a forum for sharing best practices for planning, executing, and measuring analyst relations and marketing. Working closely with the Council relationship team, members understand business and IT market trends and customer needs through a combination of research, member collaboration, analyst interaction, and unique deliverables. Most importantly, the Analyst Relations Council provides a unique peer network for analyst relations professionals to collaborate and address the common issues they face.

Technology Marketing Council

The Technology Marketing Council is a collaborative network of senior marketing leaders. Members leverage our growing membership to help make quick and informed decisions regarding their corporate and product marketing initiatives and priorities.

Technology Sales Enablement Council

Forrester's Technology Sales Enablement Council is a peer community for senior sales and marketing leaders at technology companies who are responsible for:

  • Increasing sales efficiency by managing the complexity faced by salespeople.
  • Aligning product, marketing, and sales initiatives around customer outcomes.
  • Transforming from a product-selling to a customer-centric, value-selling organization.

Addressing these challenges requires a collaborative effort across teams and organizations and thus demands a structured approach and discipline. Under the guidance of Forrester's Sales Enablement team, this knowledge community works collectively to stimulate new thinking, develop and document best practices and how-to approaches, and help fellow members drive sales success for their firms.

Download a brochure to learn more about the Technology Sales Enablement Council » (565 KB PDF)

 

Exclusive Membership Benefits

Thoughtful peer group. Fellow Council members act as a knowledgeable sounding board as well as a source of advice and best practices.

Council member meetings. Council meetings focus on a member-driven agenda and include both working and social gatherings to maximize networking opportunities. Meetings are held biannually in conjunction with Forrester's showcase conferences.

Conference calls. Throughout the year, each Council hosts 1-hour interactive discussions that focus on members' most pressing issues.

Inquiry Advantage. Updated quarterly, this searchable database documents and organizes the 25,000 annual client inquiries to Forrester analysts. It is indexed by inquiry domain, organization type, client title, geography, and organization size.

Dedicated relationship team. The Council's relationship team maximizes members' experience within the Council community and helps solve individual business issues around planning, analysis, and communication. The team facilitates unrivaled networking opportunities between peers on topics of mutual interest.

Member surveys. The Council conducts various member surveys on subjects such as salary and job satisfaction, and departmental budget allocation. These surveys provide benchmarks and invaluable insights that are not readily available elsewhere.

Upcoming research report. A monthly snapshot, this valuable report helps keep members up-to-date on highly relevant research in the Forrester pipeline. It highlights which research reports are new and pinpoints those that have changed.

Customized Council member pages. Council members receive a customized landing page which offers ready access to all of the Council's deliverables, highlights of recent research, and useful references. These include a calendar of upcoming Council events, a member directory, and a Council library of previously-highlighted research and deliverables.

Informative monthly newsletter. Members receive an email newsletter that describes Forrester publications of particular interest and relevance and highlights the research being read by CIOs and other business executives. Also included are announcements about upcoming Council events, publications, and surveys.


Forrester Member-Level Client Access

Council members receive all the benefits of a Forrester RoleView™ Member seat, including including written research and unparalleled technology insight.

itemResearch expertise and insight. Council membership means complete access to the expertise and pragmatic, forward-thinking advice about technology's impact on business available through Forrester's exclusive research into top-of-mind IT issues. In addition, you gain insight into business and IT spending data from our panel of more than 3,000 executives.

itemUnlimited Inquiry.With Inquiry, Council members have the opportunity to ask questions of any Forrester analyst and receive responses via phone or email.

  
Our Membership
Membership in Forrester Leadership Boards is available to senior executives at large companies worldwide and represents a top-notch list of companies across a range of industries.
Learn more about membership »
Client Testimonial

See what our clients have to say about the Analyst Relations Council:

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