Publishers are simultaneously marketers of their own products and vehicles for the marketing efforts of advertisers. Their most important asset, on both counts, is their data about their audiences and subscribers. By collecting all this data in one place and then mining it for insights into the behaviors and preferences of their users, publishers can manage audiences more effectively and efficiently, inform their product development, and deliver a compelling promotional and engagement platform to their advertisers.
This webinar discusses how publishers should partner with a data management platform (DMP) to manage, access, and mine this wealth of consumer data with the greatest effectiveness for their business and clients.
Agenda:
- First-Party Data Is A Publisher's Most Valuable Asset
- DMPs Help Publishers Manage Their First-Party Data More Effectively
- Coordination Between Ad Sales And Audience Development Teams Helps Publishers Get The Most From Their First-Party Data
Key takeaways:
- Learn the value of your first-party data
- Understand better how to select a DMP.
Vendors mentioned: Adobe, Acxiom, Aggregate Knowledge, BlueKai, Chango, Condé Nast, Core Audience, eXelate, Experian, Knotice, Krux, Lotame Solutions, Mansueto Ventures, nPario, The New York Times, Time, and X Plus One.
You'll receive an email with dialing and Webex instructions prior to the Webinar.