ON-DEMAND WEBINAR

Learn How Smart Publishers Are Partnering With DMPs To Boost Their First-Party Data Effectiveness

Original Broadcast Date: March 6th, 2014
Susan Bidel, null
Susan Bidel

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  • Boosting First-Party Data Effectiveness With DMPs
    Trends Report
    January 10th, 2014

    Publishers are simultaneously marketers of their own products and vehicles for the marketing efforts of advertisers. Their most important asset, on both counts, is the data they have about their audiences and their subscribers. By collecting all this data

    Susan Bidel  

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