For Marketing Leadership Professionals

Lessons From Online Consultation In Australia – A Social Computing Report

Organizations Worldwide Can Learn From Recent Experiments

Why Read This Report

Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but Australia has completed more than 100 online consultations — providing valuable lessons for governments worldwide. In particular, government should understand how its citizens use social media and/or express policy opinions. Using Forrester's POST method, governments can develop clear, realistic goals for consultations to successfully engage their citizens in productive debate. Government should only select tools when the online consultation strategy is clear. Internal leaders should take small steps toward online consultation when necessary — and big steps when the opportunity presents.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Online Consultation Has Blossomed In Australia
  • Use POST To Plan Your Online Consultations
  • RECOMMENDATIONS

    Government Should Dip Its Toe And Then Push On Through
  • WHAT IT MEANS

    Communities Care About More Than Products
  • HOW FORRESTER CAN HELP

    Use Advice And Data To Minimize Risks
  • Supplemental Material
  • Related Research Documents