WHY READ THIS PLAYBOOK
Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not capturing and analyzing the data generated in social channels. Social intelligence — the process of driving business strategy with the data that social media creates — is a critical aspect of adaptive, customer-obsessed businesses. Forrester's social intelligence playbook addresses the foundations of the strategy, the technologies that make it possible, and the best practices around how to build a social intelligence practice at your organization.