Forrester Research : Analyst : Lindsey Colella

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Lindsey Colella

Senior Community Manager serving Customer Insights PROFESSIONALS

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Lindsey serves Customer Insights Professionals. As a senior community manager, Lindsey is responsible for managing syndicated and custom qualitative research projects via Forrester's digital online community. Lindsey partners with her clients to design and conduct research, analyze data, and deliver impactful insights to help Customer Insights Professionals address their business and marketing challenges.

Previous Work Experience

Prior to Forrester, Lindsey worked at Communispace Corporation for four years, where she managed private online communities across a variety of industries including retail, pharmaceuticals, financial services, telecommunications, and consumer products. She acted as both a project manager and analyst, managing and overseeing research projects in addition to writing and analyzing the research. In particular, she helped her clients uncover insights on various topics such as consumer behavior, social media strategies, new product launches, and advertising campaigns.

Education

Lindsey earned a B.A. in Spanish and political science from Hartwick College and an M.B.A. from Babson College.

Research Coverage:

Market Research

Lindsey Colella's Research

For Customer Insights Professionals
Report: Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights
Lindsey Colella, Roxana StrohmengerMarch 21, 2013
Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging re...
- Downloads: 183
For eBusiness & Channel Strategy Professionals
Report: Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits
Lindsey ColellaFebruary 13, 2013
In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; onli...
- Downloads: 6
For Marketing Leadership Professionals
Report: Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal
Lindsey ColellaDecember 17, 2012
Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack sel...
- Downloads: 7
For Marketing Leadership Professionals
Report: Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding
Lindsey ColellaOctober 11, 2012
In the age of the always addressable customer, where hyperconnected consumers are increasingly savvy and demanding of the brands with which they interact, marketers must become more audience-cen...
- Downloads: 11
- Rating:
For Marketing Leadership Professionals
Report: Location-Based Features Are Still New For Consumers
Lindsey ColellaAugust 16, 2012
Almost everyone has a social media account these days. However, consumers are only just starting to use interactive features like checking in, and exchanges with brands via social media are stil...
- Downloads: 8
- Rating:

View all of Lindsey Colella's Research

For Customer Insights Professionals
Report: Best Practices For Managing A Market Research Online Community
Lindsey ColellaJune 15, 2012
Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different qu...
- Downloads: 297
- Rating:
For Customer Insights Professionals
Report: Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights
Lindsey Colella, Roxana StrohmengerMarch 21, 2013
Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging re...
- Downloads: 183
For Marketing Leadership Professionals
Report: Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding
Lindsey ColellaOctober 11, 2012
In the age of the always addressable customer, where hyperconnected consumers are increasingly savvy and demanding of the brands with which they interact, marketers must become more audience-cen...
- Downloads: 11
- Rating:
For Marketing Leadership Professionals
Report: Location-Based Features Are Still New For Consumers
Lindsey ColellaAugust 16, 2012
Almost everyone has a social media account these days. However, consumers are only just starting to use interactive features like checking in, and exchanges with brands via social media are stil...
- Downloads: 8
- Rating:
For Marketing Leadership Professionals
Report: Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal
Lindsey ColellaDecember 17, 2012
Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack sel...
- Downloads: 7