Forrester

For CIO Professionals

Tool:Assessing Technology Readiness

For eBusiness & Channel Strategy Professionals

Tool:Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers

For CIO Professionals

Tool:A Sample Readiness Assessment

For Marketing Leadership Professionals

Report:Twitter: The Public Forum For Your Brand

How Interactive Marketers Should Tap Twitter For Real Business Results

With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

• Downloads: 665
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Discussion:Selecting An Enterprise Service Bus

Larry: Excellent summary of the ESB world! Let me however add that we found the requirement to have full and complete control over METADATA in our applications and the available ESB products did not...

For CIO Professionals

Tool:Data Revisions Raise Computer And Software Investment In 2009

For CMO Professionals

Report:Build A Digital Relationship With Your Customer

Why The Most Solid Thing In Your Product Strategy Is Virtual

All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

• Downloads: 963
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For Business Process Professionals

Blog:Podcast: The New Decade Of Advanced Analytics: Roll Over Rocket Scientists!

Our latest featured podcast is Jim Kobielus' "The New Decade Of Advanced Analytics: Roll Over Rocket Scientists!". In this podcast, BP&A Senior Analyst Jim Kobielus discusses the increasing...

Discussion:Global Telecom Manufacturer Uses Automated Discovery To Develop Its Enterprise Architecture

Interesting report, but somewhat confusing. Clearly shows the alrge businesses do not have handle on their IT. I completely miss what using the automated discovery was then actually used for. What...

For Application Development & Delivery Professionals

Webinar:Compliance Isn't A Barrier To Agile Or To Innovation

The received wisdom about Agile and compliance is that they don't go together. In theory, compliance weighs down application development and delivery teams with so much documentation, so much...

• Downloads: 117

For Customer Experience Professionals

Tool:Consumers Mostly Initiate Chat Interactions

For Customer Experience Professionals

Report:The Experiences That Satisfy Consumers

US Consumers Rate Firms' Web, Phone, And Store Interactions

We asked nearly 5,000 US consumers about their satisfaction with Web, phone, and in-person experiences across nine different industries: banks, credit card providers, health plans, insurance firms,...

• Downloads: 1081

For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Road To Social Business Transformation Starts With A Burning Platform

For Enterprise Architecture Professionals

Tool:Required Capabilities Vary According To The Size And Distance Of Your Remote Location

For CIO Professionals

Report:US Tech Market Outlook For 2012

Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

• Downloads: 1150

For CIO Professionals

Report:Making The Right IT Investment Decisions

Best Practices For IT Steering Committees

IT capabilities are increasingly embedded in the core business processes of organizations today, and for a growing number of organizations, they are also enabling new products and services and...

• Downloads: 953

For Enterprise Architecture Professionals

Tool:The Forrester/TechTarget Shows Stronger Pressure For An ESB Purchase

For Infrastructure & Operations Professionals

Report:Inquiry Spotlight: Green IT, Q4 2010

When building their green IT strategy, Forrester's IT infrastructure and operations (I&O) clients look for insight from multiple sources — including their peers. Forrester analyzed 146 green...

• Downloads: 336

For CIO Professionals

Tool:Enterprise/SMB Buying Of Communications Equipment Outpaces Telco Purchases

For CIO Professionals

Report:Do B2B Tech Marketers Localize As They Globalize?

Field Marketing's Eyes And Ears Complement Sales' Feet On The Street

As the global economy rebounds, opportunity beyond traditional markets will only expand. New local audiences and new requirements for meeting specific local needs — both in terms of the...

• Downloads: 322

For eBusiness & Channel Strategy Professionals

Blog:A Week Of eCommerce In Brazil

I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

For Marketing Leadership Professionals

Report:Which Device Offers The Best Music Experience?

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

• Downloads: 432

For Business Process Professionals

Blog:Analyst Comments from SAP Insider Event 2010

I attended SAP Insider’s five-part conference -- covering Logistics & Supply Chain Management, PLM, Manufacturing, CRM, and Procurement & Materials Management -- and got a chance to catch up...

Discussion:Information Architecture Deliverables: What Matters Most?

Gene - This document serves as crystal clear guidance on where enterprise architects need to focus their deliverable development efforts. This counsel will be prove highly beneficial to enterprise...