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For Marketing Leadership Professionals
MarketShare, Marketing Management Analytics, ThinkVine, And SymphonyIRI Are Leaders
The marketing mix modeling market is undergoing a transformation as marketers increasingly demand that vendors provide solutions that are updated frequently, can easily aggregate data streams, can...
- Downloads: 1221
For Interactive Marketing Professionals
The Nine Providers That Matter Most And How They Stack Up
Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...
- Downloads: 630