Vice President of Customer Strategy
Forrester's Marketing Leadership Forum 2012
Lynn Dusek has 15 years of experience in providing marketing strategy for global brands such as Coca-Cola, Microsoft, and IBM. Ms. Dusek leads a group of tenured marketing strategists within the Customer Strategy Team who have proven success in driving marketers' business goals and objectives while balancing the needs of their consumers. In addition, she has been a member of many client CRM councils and a speaker at global conferences on the topic of CRM digital strategy and data analytics. Her passion for creating the best customer experience through the use of data analytics began while holding key strategic marketing positions at IBM and Intel.