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For Application Development & Delivery Professionals

Machine Translation Transforms Global Business

June 23, 2009

By Tim Walters, Ph.D. with Matthew Brown, Keith K. Tsang

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Why Read This Report

Information and knowledge management (I&KM) professionals have long struggled with the sheer volume of content on enterprise Web sites. Globalization adds the need to address the linguistic diversity of Web content and audiences. Due to the expense of human translation, financial constraints often dictate decisions about what content to translate rather than perceived contributions to customer satisfaction or an opportunity to enter a new market. The growing availability of inexpensive but imperfect machine translations means companies should re-evaluate their Web content translation strategies.
Tags: Customer Experience Management, Enterprise Content Management, Globalization & Localization, Information Management, Web Content Management (WCM), Web Design & Usability
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TABLE OF CONTENTS

  • Machine Translation Comes In from The Cold (War)
  • The Big Question: When Is A "Gist" Translation Just Good Enough?

  • RECOMMENDATIONS

    Prepare To Exploit Machine Translation Today
  • Supplemental Material
  • Related Research Documents
 
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