For Customer Experience Professionals

Make Your Digital Touchpoints More Engaging

Five Emotional Design Techniques That Drive Engagement

    Why Read This Report

    Engaging customers and prospects in digital interfaces is difficult. But the fields of social science and behavioral economics have uncovered techniques that can be effective for encouraging behaviors that benefit customers and businesses alike. This document highlights five emotional design techniques that designers can easily apply to their digital touchpoints.
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    TABLE OF CONTENTS

    • Employ Design Techniques That Satisfy Both Functional And Emotional Needs
    • RECOMMENDATIONS

      Align Emotional Design Techniques With Digital Experience Strategy
    • Related Research Documents