For Marketing Leadership Professionals

Making Cloud-Based Music Services Fulfill Their Destiny

Why Read This Report

On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience should ensure that they are platform- and brand-agnostic and tackle the challenge of non-network availability. Even when that happens, cloud-based music services won't alter attitudes toward music ownership in the foreseeable future.
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