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For Marketing Leadership Professionals

Making Cloud-Based Music Services Fulfill Their Destiny

September 04, 2009

By Sonal Gandhi with Mark Mulligan, Erik Hood

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Why Read This Report

On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience should ensure that they are platform- and brand-agnostic and tackle the challenge of non-network availability. Even when that happens, cloud-based music services won't alter attitudes toward music ownership in the foreseeable future.
Tags: B2C eCommerce, Business Models, Consumer Electronics & Technology, Consumer Mobile Brands, Corporate Strategy, eCommerce, Media & Entertainment, Mobile Channel for Consumers, Mobile Entertainment, Music, Technology Product Strategies
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