Why Read This
Report
Although widespread adoption of personal identity management (PIDM) remains a few years away, the ecosystem of data lockers and authorization managers is already rapidly evolving. Firms ranging from traditional data compilers to platforms in lean startup mode funded by Silicon Valley are looking for ways to provide consumers with more control of their personal data and privacy — and a small handful of firms are actually working toward a model that allows individuals to monetize their data. This report, part of Forrester's personal identity management playbook, provides an overview of the emerging categories and how they fit within the PIDM ecosystem.
Tags: Customer Experience Management, Customer Intelligence Strategy and Process, Database Marketing, Database Marketing Service Providers, Identity & Access Management, Marketing & Strategy, Marketing Ethics, Marketing Organization & Culture, Marketing Service Providers, Security, Risk and Compliance, Technology, Web 2.08
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