Why Read This
The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish to ignore. Handsets have powerful browsers, networks can support data-rich sites, and mobile Internet content is now providing real utility, with Marriott's mobile bookings generating $1.25 million in the first 100 days of its launch serving as an excellent example. Understanding how and why the mobile Internet is growing is the first step in adopting an effective mobile strategy to develop a presence on this increasingly important and trafficked medium.
Tags: Consumer Mobile Activities, Consumer Mobile Devices, Customer Experience Management, eCommerce, Enterprise Mobile Devices, Enterprise Mobility, Mobile Channel for Consumers, Mobile Phones, Mobile Web, Multichannel Customer Experience, Product & Solutions Strategies, Smartphones, Technology Product Strategies