Why Read This
To effectively manage agency partners, marketers must reorient themselves to the shifting terrain of the agency landscape. All agencies are digitizing their core capabilities to help clients engage 21st century consumers. In this report, CMO and marketing leadership professionals will learn how to equip themselves to better manage agency partners as they digitize their services as well as establish a new model of agency orchestration to better manage the plethora of agencies that are out there. They can then optimize what they need to do internally in order to get better creative from their partners, enabling them to better manage the performance of 21st century brand marketing.