Manish Bahl

VP, Country Manager serving CIOs

Manish serves CIOs and business technology (BT) leaders, focusing on the role of technology as an enabler of business outcomes. He provides strategic guidance and advice to clients in the areas of emerging technologies, architecture and technology strategy, IT investment, BT alignment, business innovation, and technology trends and their impact on competitive advantage. His research focuses on helping clients mature from an IT-centric role in their organizations to a business-embedded one and defining the technology requirements in an ever-changing work environment.

Manish has been widely quoted in the press, including such media outlets as The Wall Street Journal, Economic Times, Ciol, Silicon India, and others. Manish is a frequent keynote speaker at national and international conferences.

As a country manager, Manish is also responsible for developing the research team in India and lead a group of analysts, data experts, market experts, and consultants who do research on structural shifts in buyer demand, recognize new business models, and harness disruptive emerging technologies.

Previous Work Experience

Manish came to Forrester through its acquisition of Springboard Research. Prior to Springboard, he served as a senior research analyst at Evalueserve, providing market research and business intelligence services. Previously, he was a team leader at GE Capital Services, a global financial services company.

Education

Manish has a master's degree in business economics from DAVV, India. He also holds a post-graduate diploma in international business and is a certified SPSS professional.

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9 results in Reports

  • Manish Bahl
  • Past 18 months
  • For Application Development & Delivery Professionals

    Report:Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

    • Downloads: 255
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 227
  • For Infrastructure & Operations Professionals

    Report:Build Or Colocate? The ROI Of Data Center Facilities In India

    A Total Economic Impact™ Analysis Shows That Colocation Is More Economical Than Building A Data Center For Most Indian Companies

    Data centers in India are running low on space, power, and cooling capacity. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals in India...

    • Downloads: 162
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 131
  • For CIO Professionals

    Report:The State Of Midmarket IT Budgets In India

    CIO Success At Midmarket Firms Increasingly Depending On Customer Engagement

    Forrester recently surveyed 430 midmarket businesses in India regarding their IT budgets in the current (2013-2014) fiscal year. The survey found that increasing customer expectations, fast-changing...

    • Downloads: 135
  • For Infrastructure & Operations Professionals

    Report:India Embarks On An Ambitious Government Cloud Journey

    The Indian Government Must Be Aware Of The Opportunities And Challenges That Await

    In the first quarter of 2014, the federal government of India expects to start the trial run of its Meghraj government cloud (g-cloud), which will offer infrastructure, platform, software, and...

    • Downloads: 99
  • For CIO Professionals

    Report:Trends 2014: Indian CMOs' Technology Spending Plans

    CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

    • Downloads: 89
  • For Infrastructure & Operations Professionals

    Report:Calculate The ROI Of Data Center Investments in India

    Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

    • Downloads: 24
  • For CIO Professionals

    Report:Capitalize On Rising CMO Tech Spending In India's Banking Sector

    CMOs Need BT Leadership From Their CIOs Like Never Before

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India and discovered that the increasing demands and expectations of digitally empowered customers are redefining the...

    • Downloads: 43