Director of Consumer Relationship Marketing
Forrester's Customer Intelligence Forum 2012
Marc S. Rosenstock currently leads Kimberly-Clark's consumer relationship marketing efforts as part of the Integrated Marketing Planning organization. As part of this role, Mr. Rosenstock is also the measurement and analytics lead for the global marketing organization tasked with optimizing commercial program measurement design, digital measurement and analytics, and integration of measurement platforms into organizational knowledge. Mr. Rosenstock is also the technical lead for developing new capabilities for the global marketing organization.
Prior to joining Kimberly-Clark in September 2009, Mr. Rosenstock worked at Procter & Gamble (P&G) as the Global Male Grooming Digital Marketing Manager, the Global Venus Digital Marketing Manager, and the eCommerce leader for P&G's Beauty and Grooming brands. In these roles, Mr. Rosenstock focused on building the eCommerce business for P&G's beauty and grooming brands, establishing and executing a new digital strategy for Gillette and Venus, and building a new CRM program for Gillette.
Prior to these roles, Mr. Rosenstock led the P&G Beauty Global eCommerce Program for Global Business Services. He was also the I-Media Capabilities Leader at P&G, responsible for leading the company's efforts to develop measurement and analytic systems to drive I-Media expertise. In addition, Mr. Rosenstock led I-Media adoption of best practices for P&G in Asia, Central and Eastern Europe, the Middle East, and Africa.
Mr. Rosenstock worked for P&G for 10 years in a variety of roles, including interactive marketing positions at Gillette and as the Clairol Haircolor Consumer Relationship Marketing Manager. In these roles, he managed digital marketing, CRM strategy, online media strategy, I-Media campaigns, website development initiatives, CRM services, and research projects.
Mr. Rosenstock has an M.B.A. from the University of Chicago in marketing and finance. He also holds degrees in management from the University of Pennsylvania's Wharton School of Business and in electrical engineering from the University of Pennsylvania's Moore School of Electrical Engineering.