About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Margo is a vice president and principal analyst serving Application Development & Delivery Professionals. She is a leading expert in software delivery, focusing on the areas of project management, project portfolio management and PMOs, covering both Agile and traditional methodologies. In addition to her work as a Forrester analyst, she speaks frequently at industry events such as Project World and PMI World Congress. For the last three years, Margo has been on the panel of selecting judges for PMO of the Year.
Margo has 25 years of experience in IT, developing and implementing QA, and project management organizations. Most recently, she was global industry market manager of the public-sector/aerospace and defense markets for Primavera Systems, a leading provider of project portfolio management tools, where she was responsible for developing an integrated go-to-market strategy for Primavera's suite of products. She was a regular contributor to industry trade magazines such as Contract Manager and spoke at industry conferences such as the Project Management Institute's program management and earned value conferences. Margo was also an assistant vice president at BHC (now FiServ) Securities, where she was responsible for creating project office and quality assurance organizations, which managed the IT portfolio and the implementation and testing of the company's client/server and Internet trading systems. Prior to working for BHC, Margo was manager of quality assurance for ADP-BISG, where she was responsible for developing a new testing methodology for ADP's flagship front-office product, Power Partner, as well as other leading-edge brokerage front-end systems. She also led a testing team that was instrumental in the project rollout of almost 25,000 client desktops. Joining Giga Information Group in 1999 as a senior analyst in the project management and QA markets, prior to Forrester's acquisition of Giga, she rose to the role of research director.
Margo attended Rutgers University in Camden, N.J.
North American Consumer Technographics®
Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

How many mobile subscribers have an iPhone in the US?
eCommerce Continues To Grow In Overall Importance To The Retail Landscape In Europe
European online retail sales grew by 18% from 2009 to 2010 and are expected to grow 13% in 2011. In the coming five years, the number of online buyers in Europe will grow from 157 million to 205...
The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines...
A Focus On Transparency And Customer Acquisition Drives Early Success
In June 2011, the digital marketing team at Charles Schwab rolled out its Clients Speak client ratings and reviews service. To date, Charles Schwab customers have written more than 1,000 mostly...
B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...
What is the penetration of mobile Internet usage?
Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...
Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five European Luxury Fashion Brands
Forrester evaluated the transactional websites of five European luxury fashion brands — Burberry, Dolce&Gabbana, Gucci, Hermes, and Louis Vuitton — using our Website Functionality...

In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...

Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile...
Channel Marketers That Understand The Changes Will Develop Best Practices
Our recent channel survey included 19 firms that indicated their "primary function" was technology distribution. Like other channel partners, distributors are realizing that their business models...
Does Forrester think that the Win7 smartphones will establish a significant share of market?
Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...
Forrester estimates that, in 2011, hotels will produce $27 billion in online sales from US leisure and unmanaged business travelers. Not bad, but how much better could that be? To help travel firms...
Forrester conducted an online survey fielded in July 2011 of 1,007 US individuals ages 18 to 88 with investable assets of $1 million or more. For results based on a randomly chosen sample of this...
When And How Interactive Marketers Should Build Apps For Marketing Purposes
Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

A Technographics® Data Essentials Document
Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their...