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Margo is a vice president and principal analyst serving Application Development & Delivery Professionals. She is a leading expert in software delivery, focusing on the areas of project management, project portfolio management and PMOs, covering both Agile and traditional methodologies. In addition to her work as a Forrester analyst, she speaks frequently at industry events such as Project World and PMI World Congress. For the last three years, Margo has been on the panel of selecting judges for PMO of the Year.
Margo has 25 years of experience in IT, developing and implementing QA, and project management organizations. Most recently, she was global industry market manager of the public-sector/aerospace and defense markets for Primavera Systems, a leading provider of project portfolio management tools, where she was responsible for developing an integrated go-to-market strategy for Primavera's suite of products. She was a regular contributor to industry trade magazines such as Contract Manager and spoke at industry conferences such as the Project Management Institute's program management and earned value conferences. Margo was also an assistant vice president at BHC (now FiServ) Securities, where she was responsible for creating project office and quality assurance organizations, which managed the IT portfolio and the implementation and testing of the company's client/server and Internet trading systems. Prior to working for BHC, Margo was manager of quality assurance for ADP-BISG, where she was responsible for developing a new testing methodology for ADP's flagship front-office product, Power Partner, as well as other leading-edge brokerage front-end systems. She also led a testing team that was instrumental in the project rollout of almost 25,000 client desktops. Joining Giga Information Group in 1999 as a senior analyst in the project management and QA markets, prior to Forrester's acquisition of Giga, she rose to the role of research director.
Margo attended Rutgers University in Camden, N.J.
Continuous Improvement: The B2B eCommerce Playbook
B2B eCommerce organizations too often fixate on the vision and objectives associated with a plan to the exclusion of thinking through the critical details of the execution. In fact, most B2B...

Assessment: The B2B eCommerce Playbook
Because very little third-party benchmarking data exists for B2B eCommerce sites, B2B eCommerce professionals can't easily determine industry best practices or effectively compare themselves to...

Traffic Has Increased And The Channel's Matured, But Proving Incrementality Remains A Challenge
Customers are flocking to affiliate deal sites that offer promotional coupons and offer codes. The slowdown in the economy, advances in technology, and a more favorable consumer mindset toward...

Road Map: The B2B eCommerce Playbook
Science fiction writer William Gibson once said: "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have been...

Organization: The B2B eCommerce Playbook
Conventional wisdom has it that building an effective business-to-business (B2B) eCommerce organization today consists of modeling an operation after successful business-to-consumer (B2C) eCommerce...

A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion
To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...
Business Case: The B2B eCommerce Playbook
Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

Landscape: The B2B eCommerce Playbook
Customer-facing front-end business-to-business (B2B) eCommerce is poised to reach $559 billion in US sales by the end of 2013. A part of the B2B eCommerce playbook, this report outlines the landscape...

Check-Ins Alone . . . No. But When Combined With Compelling Offers . . . Yes.
Although currently used by only 5% of US online adults who own cell phones, services that allow consumers to "check in" on their mobile phones at retail locations are used by 11% of US online...
Executive Overview: The B2B eCommerce Playbook
Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

Strategic Plan: The B2B eCommerce Playbook
Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

Processes: The B2B eCommerce Playbook
As B2B organizations embark on an eCommerce path, there are many features, functions, and interfaces from which to choose to maximize their business opportunity. Separating the wheat from the chaff...
