About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Margo is a vice president and principal analyst serving Application Development & Delivery Professionals. She is a leading expert in software delivery, focusing on the areas of project management, project portfolio management and PMOs, covering both Agile and traditional methodologies. In addition to her work as a Forrester analyst, she speaks frequently at industry events such as Project World and PMI World Congress. For the last three years, Margo has been on the panel of selecting judges for PMO of the Year.
Margo has 25 years of experience in IT, developing and implementing QA, and project management organizations. Most recently, she was global industry market manager of the public-sector/aerospace and defense markets for Primavera Systems, a leading provider of project portfolio management tools, where she was responsible for developing an integrated go-to-market strategy for Primavera's suite of products. She was a regular contributor to industry trade magazines such as Contract Manager and spoke at industry conferences such as the Project Management Institute's program management and earned value conferences. Margo was also an assistant vice president at BHC (now FiServ) Securities, where she was responsible for creating project office and quality assurance organizations, which managed the IT portfolio and the implementation and testing of the company's client/server and Internet trading systems. Prior to working for BHC, Margo was manager of quality assurance for ADP-BISG, where she was responsible for developing a new testing methodology for ADP's flagship front-office product, Power Partner, as well as other leading-edge brokerage front-end systems. She also led a testing team that was instrumental in the project rollout of almost 25,000 client desktops. Joining Giga Information Group in 1999 as a senior analyst in the project management and QA markets, prior to Forrester's acquisition of Giga, she rose to the role of research director.
Margo attended Rutgers University in Camden, N.J.
Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores
Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

Stakeholder Map: The Mobile eBusiness Playbook
This report outlines the stakeholder map of the mobile eBusiness playbook, which is designed to drive value through mobile services. This report should be used by eBusiness professionals to plan and...

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

Wallet Share Shifts Online As Shoppers Embrace Retailers' Multichannel, Promotional Approaches
The 2010 online retail season represented a continuation of the midrecession progress that was made in 2009, with sales growing at or above Forrester's projected 16%. Black Friday and Cyber Monday...
Inhibitors Of Online Shopping Behavior In Europe
Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are...
Top UK Grocers
Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The results:...
Segmenting European Shoppers
After 12 years of online retail in Europe, the Internet has become a core part of the purchase journey for Europeans. Forrester has analyzed the shopping behaviors of European adults and created a...
A year ago, Forrester fielded our Q3 2010 Global Mobile Maturity Online Survey. We interviewed more than 200 executives in charge of their companies’ mobile strategies around the globe (40% in...
Forrester has just released its US Online Retail Forecast, 2010 to 2015, and EU Online Retail Forecast, 2010 to 2015. It is clear from our forecast data that online sales in the US and EU will...
Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals
Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...
A few weeks ago, my colleague Martin Gill and I took a stroll around London in order to see what retailers were doing in their multichannel efforts. Martin challenged me to do a similar...
Addressing Consumers' Need For Immediacy And Cost Savings
European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by allowing...
Using Personal Community Elements To Provide A Differentiated Experience
Backcountry.com, a high-end outdoor apparel retailer, was looking for a way to differentiate customer interactions in a tight competitive space. It chose to roll out a deep community-based...
Springtime in London will bring the Forrester eBusiness and Channel Strategy Summit (May 23). The event will focus on how progressive organizations are actually executing effectively in serving...
Though Google’s announcement of its new Wallet product is unlikely to be terribly disruptive initially (see Charlie Golvin’s post about it), it does signal yet another point of...
Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Online Travel Agencies
In the highly competitive world of the four major online travel agencies (OTAs), Travelocity pulls ahead of the pack with its content and messaging functionality. Its site excelled in offering...

Best Practices: The Mobile eBusiness Playbook
Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...
Our research tells us that people love ratings and reviews. In fact, they rely on them for a majority of purchases. However, the days of simple stars and paragraphs are long gone. The use of ratings...
Forrester recently released a document entitled “Ratings & Reviews: Q1 2011 Snapshot.” In it, we discuss how eBusiness professionals continue to create value for customers via...
Engaging with users via mobile is now unavoidable - no surprise there. By 2016, smartphone subscriptions in the US will likely outnumber people and in Europe, almost 70% of the population will own...
As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

eBusiness professionals have disaster recovery plans in place to deal with nearly annual storms across the country. How many times have we heard of a snow storm November and December slamming...