Mark Grannan

Analyst serving Application Development & Delivery PROFESSIONALS

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD) planning, pitfalls and best practices, and the broader evolution of digital experience delivery software and services offerings.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Research Coverage

Mark Grannan's Research

  • For Application Development & Delivery Professionals

    Report: Drive Unified Digital Customer Experiences With Better Technology Strategies

    Digital customer experience has become a key business differentiator and application development and delivery (AD&D) leaders of front-office, Web, mobile, and digital development must step up to...

    • Downloads: 1853
  • For Sourcing & Vendor Management Professionals

    Report: FAQs About Services Procurement Solutions

    Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools ...

    • Downloads: 1020
  • For Application Development & Delivery Professionals

    Report: Market Overview: Digital Customer Experience Delivery Platforms

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichann...

    • Downloads: 853
  • For Application Development & Delivery Professionals

    Report: TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital cust...

    • Downloads: 836
  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: SVM Tool Set, Q1 2013

    Sourcing organizations have matured, and sourcing and vendor management's integration with internal and external stakeholders will be the key to delivering value going forward. Forrester believe...

    • Downloads: 607
View all of Mark Grannan's Research

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