For Customer Insights Professionals

Market Insights Must Add Value And Evolve

How Market Insights Can Survive In The New Economic Environment

    Why Read This Report

    Businesses face pressure from increased competition in a flat world and are dealing with financial crises; exponential growth of technological changes; Internet-enabled customer power; and other economic, technological, and social challenges. To survive in this new economic environment, businesses need fast, high-value, deep, and actionable insights across the breadth of the business, all while finding ways to increase productivity and cut costs. The mandate for market insights is to become a more capable and valuable organization that can meet the business' needs — or be seen as cost center to be overloaded, offshored, or outsourced. In this report, we show the present reality for market insights professionals and lay out a vision for the evolution of market insights from cost center to high-value business enabler and business driver.
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    TABLE OF CONTENTS

    • Market Insights Is Under Pressure In The New Economic Environment
    • Market Insights Must Evolve From Cost Center To Value Provider
    • Evolving Means Changing Business Models
    • RECOMMENDATIONS

      Start Running Market Insights More Like A Business
    • Supplemental Material
    • Related Research Documents