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For CIO Professionals

Market Overview: Video Platforms For The Enterprise

April 11, 2011

By Matthew Brown with Philipp Karcher, Joe Dang

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Why Read This Report

Companies are using streaming video — live and on-demand — to enhance marketing, training, and business communications with internal and external audiences. The market for video platforms, however, is fragmented with different solutions combining webcasting with "YouTube for the enterprise"-type capabilities. This report offers an overview of the market and divides the landscape into tools for marketing video, scheduled communications, and pervasive video integration. Content and collaboration (C&C) professionals must identify the most important evaluation criteria for video solutions and consider one or more deployment models that best fits their video needs.
Tags: Application Strategy & Selection, Enterprise Collaboration, Information Management, IT Services, Outsourcing, Packaged Applications, Software-as-a-Service (SaaS), Sourcing & Procurement, Sourcing Strategy & Execution, Video & Teleconferencing, Web Conferencing
US $ 2495
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TABLE OF CONTENTS

  • Bringing Streaming Video's Benefits To The Enterprise
  • Buyers Have Different Video Options For Business And Persuasive Content

  • RECOMMENDATIONS

    Guidelines For Video Platform Planning And Selection
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    Buyers Have A Variety Of Deployment And Pricing Models To Choose From

 
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