CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Customer Insights Professionals

Market Research Online Communities Gain Visibility And Uptake – A Social Computing Report

Demand For Flexibility And Quality Opens The Door To New Vendors

October 07, 2009

By Tamara Barber with Reineke Reitsma, Emily Van Metre, Serena Goldberg

  • 464 downloads
  • 0 comments
  • Rating:

Why Read This Report

Market researchers are aware of and interested in using market research online communities (MROCs). However, according to results from Forrester's Q3 2009 Global MROC Online Survey, many don't know exactly how to bring online communities into their research mix. The Web is still gaining traction as a viable channel for qualitative research, much like it was only a burgeoning channel for quantitative research 10 years ago. As a result, researchers want to partner with trusted providers that can bring a flexible offering, methodological expertise, and superior service to the table. Given the number of new entrants into the MROC vendor space, expect to see more choices in service model options, better integration of community research with quantitative projects, and focus on insights from client-side market researchers.
Tags: Customer Experience Management, Emerging Market Research Strategies, Interactive Marketing Strategy and Process, Market Research, Market Research Vendors, Social Computing, Social Marketing, Social Media, Technology Product Strategies, Web 2.0
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Awareness Does Not Yet Equal Uptake
  • Current And Potential Users Demand Flexibility And Quality

  • WHAT IT MEANS

    New Players Will Force Competition And Innovation Among MROC Vendors
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart