For CIO Professionals

Market Update: The State Of Green IT Adoption, Q2 2010

Barriers To Adoption Are Evident, As Are Opportunities To Integrate Green IT With Corporate Sustainability Initiatives

    Why Read This Report

    Forrester's seventh green IT survey of enterprises and small and medium-size businesses (SMBs) indicates that green IT adoption has remained steady during the past year; it still forms a vital part of many IT organizations' strategy. Cost continues to be the core underlying motivation behind the implementation of green IT. While this is understandable, especially during a time of budget restraint, we expect to see other motivations like brand perception increase in the future as green IT plays a more holistic role within the overall sustainability strategy of organizations. Meanwhile, one particular area of growth was the enterprise carbon and energy management (ECEM) systems market: Nearly 20% of responding companies now state they have such a system in place.

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    TABLE OF CONTENTS

    • Green IT Adoption May Be Slowing In 2010, But Opportunities Are Emerging
    • Opportunities For Vendors And Service Providers In 2010
    • RECOMMENDATIONS

      Vendors: Address Client Concerns With Green IT And Push IT For Green In 2010
    • Supplemental Material
    • Related Research Documents