Forrester's new qualitative consumer insights service gives you the "why" behind emerging consumer trends and the "what it means" from Forrester's experts.
Community Speaks lets you hear directly from respondents to our US Consumer Technographics study in their own words. Our additional analyst perspective helps you identify and understand the most important consumer trends impacting your business.
Unique Methodology:
Community Speaks qualitative research topics are selected from Forrester's Consumer Technographics data trends.
The qualitative consumer community is made up of respondents recruited from Forrester's Technographics® online consumer surveys.
Forrester analysts add their perspectives to help clients understand how the key consumer trends featured impact their businesses.
One-Year Membership Includes:
12 monthly qualitative reports per year delivered according to a pre-designed content plan.
Access to community members to conduct proprietary activities with Forrester analysis.
Exclusive Community Speaks client website to influence future topics and download deliverables.
Unlimited inquiries with Forrester's Community Speaks team.
2011 Research Plan:
June: Consumers Sound Off On PC Form Factors
July: How Consumers Want To Meld TV And The Internet
August: How Much Information Is Too Much? What Are Consumers Willing To Share?
September: What Are Consumers Really Thinking When They Rate And Recommend Your Company?
October: The Future Of Mobile: What Do Consumers Want Next?
November: How Do Consumers Want To Interact With Companies Socially?
Email us at communityspeaks@forrester.com to request a complimentary copy of Community Speaks and schedule time to speak with a Forrester data specialist.