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For CMO Professionals

Marketing Budgets Suffer Significant Cuts

But Marketing Leaders Project Optimism Even In A Downturn

July 02, 2009

By Lisa Bradner with Christine Spivey Overby, Thomas Cummings, Erik Hood, Jennifer Wise

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Why Read This Report

Our Q1 2009 Global CMO Recession Online Survey reveals marketing leaders under pressure to deliver results while enduring budget cuts in excess of 20%. To keep their businesses moving forward, marketing leaders are cutting back on traditional tactics and investing in digital channels like Web sites, social media, and email. Forrester recommends that marketing leaders expand their focus to include enabling technologies that build brands and a true picture of the multichannel customer. This added emphasis will help deliver quick results while protecting long-term brand health.
Tags: Brand & Product Web Sites, Brand Tactics, Branding, Direct Marketing, Email Marketing & RSS, Interactive Marketing Strategy and Process, Loyalty Marketing, Media Buying, Media Mix, Online Advertising, Online Marketing Technology, Search Marketing, Social Marketing, Social Media, Tech Sector Economics
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TABLE OF CONTENTS

  • Marketing Budgets Continue To Shrink
  • Marketers Reflect Continued Optimism

  • RECOMMENDATIONS

    Marketing Must Deliver Today Without Losing Its Vision
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