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For Sales Enablement Professionals

Marketing IT Services To SMBs

Assessments, Audits, And Strategy Consulting Drive Technology Adoption

March 4, 2011

By Tim Harmon with Peter Burris, Eric Hsieh

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Why Read This Report

Customer spending on IT services will grow dramatically over the next five years, and that includes small and medium-size businesses (SMBs), particularly medium-size businesses. As SMBs' IT spending shifts toward services-led solutions, tech marketers will have to understand the similarities and differences between product marketing and services marketing and step up to the latter with an equitable level of resource and investment.
Tags: B2B Marketing, Distribution Channels - ISVs, OEMs & VARs, Interactive Marketing Strategy and Process, IT Services, Sourcing & Procurement, Sourcing Strategy & Execution, Tech Sector Economics, Technology Product Strategies
US $ 499
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TABLE OF CONTENTS

  • The Tech Services Market Is On The Rise
  • Tech Vendors Are Beginning To Embrace Services Value
  • It's Time To Take A Customer-Centric Approach To SMB Services Marketing

  • RECOMMENDATIONS

    Use Digital Marketing To Market Services To SMBs
  • Supplemental Material
  • Related Research Documents
 
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