Forrester

What Attendees Will Learn

At this Summit, Forrester analysts and marketing executives will help you learn how to thrive in the age of the customer. Key takeaways will include:  

• How to leverage the digital behavior, attitudes, and motivations of Chinese consumers across digital touchpoints.
• How to build a marketing ecosystem that blends digital and traditional channels to create the reach, depth, and engagement you’ll need to succeed in China.
• How to differentiate your brand by building a compelling experience that speaks to the unique demands of Chinese consumers.

Why Attend A Forrester Forum

• Accelerate your success. Through keynote and track sessions led by Forrester analysts, we deliver thought leadership and practical advice designed for your role that you can apply to your business challenges the day you return to the office.

 

• Learn from your peers and other experts in the field. Industry speakers — who are dealing with the same challenges as you — will share their success stories and respond to your questions.

 

• Engage with Forrester analysts. Through prescheduled 1-On-1 Analyst Meetings, you can engage with Forrester analysts to work through how to apply what you are learning at the Forum when you are back at your company.

 

• Connect with peers. During discussions and roundtables or over a drink, share and gain knowledge and new perspectives from a network of peers — more than 250 delegates attend — facing similar challenges.

 

• Get exclusive first look at new research and survey data. Be the first to hear about Forrester's latest big ideas and survey results.

Connect With Forrester And Event Attendees

Twitter: #FORRForum
Blogs: Follow analysts covering your role.
Communities: Extend conversations through your role community.