For Marketing Leadership Professionals

Marketing Strategy For The Mobile Mind Shift

Delivering Utility At Speed To Perpetually Connected Customers

Why Read This Report

Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want utility, and they want it now. In the world of the mobile mind shift, a customer expects any desired information or service to be available, on any appropriate device, in context, at their moment of need. Mobile applications are crucial in this world, as they allow you to create relationships with customers who are outside the reach of traditional marketing. Your strategy will be different depending on the frequency of your customers' brand experiences and the quality with which you deliver those experiences. This report provides specific strategic recommendations for brands dealing with demanding mobile customers.
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TABLE OF CONTENTS

  • The Mobile Mind Shift Is Happening Now
  • Five Ways To Serve Perpetually Connected Customers
  • Not All Brands Are High Touch, But All Must Strive To Be
  • WHAT IT MEANS

    Marketers Will Undergo Their Own Mobile Mind Shift
  • Supplemental Material
  • Related Research Documents