Why Read This
Forrester recently surveyed 137 Customer Intelligence professionals to understand their marketing technology priorities, plans, and budgets. Old issues continue to fester — a lack of a centralized view of their customers and insufficient measurement limit their marketing programs. CI professionals hunger for marketing technology as mobile, optimization, and campaign management remain popular choices.
Tags: Customer Experience Management, Customer Intelligence, Emerging Media, Emerging Methods, Enterprise Marketing Platforms, Marketing Automation, Marketing Measurement, Marketing Resource Management (MRM), Mobile Advertising, Mobile Marketing, Online Marketing Technology