For Customer Insights Professionals

Marketing Technology Adoption 2011

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

Why Read This Report

Forrester recently surveyed 137 Customer Intelligence professionals to understand their marketing technology priorities, plans, and budgets. Old issues continue to fester — a lack of a centralized view of their customers and insufficient measurement limit their marketing programs. CI professionals hunger for marketing technology as mobile, optimization, and campaign management remain popular choices.
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TABLE OF CONTENTS

  • Customer Experience Remains A Priority For CI Professionals
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Best Practice Assessments:

    Improving Customer Experience Is Top Of Mind For CI Professionals