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Marketing Leadership Professionals

In collaboration with marketing peers, you're responsible for implementing the brand vision set by your CMO. You coordinate online and offline marketing channels, using new media and technologies to engage customers.

Who this role is for:

VP of Advertising
VP of Brand Management
VP of Media
VP of Digital Marketing
VP of Product Marketing

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Vice President and Group Director Carl Doty (00:56)

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Latest Research For This Role

Report: Enhancing Publishers' Revenues With Pay Walls

How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

July 24, 2014 | Susan Bidel

Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

Report: Brief: The Social Users You Want To Reach Are On Mobile

July 23, 2014 | Thomas Husson

With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Webinar: What Behavioral Smartphone And Tablet Data Tells Us About The Mobile Consumer: A Mobile Landscape In The US And UK Markets

July 29, 2014

Webinar: Four Ways To Improve Your Content Marketing Maturity

August 7, 2014

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