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Marketing Leadership Professionals

In collaboration with marketing peers, you're responsible for implementing the brand vision set by your CMO. You coordinate online and offline marketing channels, using new media and technologies to engage customers.

Who this role is for:

VP of Advertising
VP of Brand Management
VP of Media
VP of Digital Marketing
VP of Product Marketing

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Vice President and Group Director Carl Doty (00:56)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Boost customer acquisition and retention with the optimum marketing mix:

Select the right marketing services provider:

Use digital media effectively:


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Marketing Leadership Blog

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Latest Research For This Role

Report: Topic Overview: Choose The Right ESP For Your Needs

Tools And Technology: The Email Marketing Playbook

August 28, 2014 | Shar VanBoskirk

This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because it...

Report: Forrester Research Mobile And Smartphone Adoption Forecast, 2014 To 2019 (US)

ForecastView Spreadsheet

August 26, 2014 | Satish Meena

Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

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Analysts Serving This Role

  • Jennifer Wise

    Jennifer Wise

    Marketing Methods, Multichannel Customer Experience...

  • Susan Bidel

    Susan Bidel

    Online Advertising, Digital Marketing...

  • Ryan Skinner

    Ryan Skinner

    Marketing Methods, Acquisition Marketing...

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Webinar: Three Keys To Measure Content Marketing Right

September 8, 2014

Forum: Forrester's Forum For Customer Experience Professionals West

November 6, 2014 - November 7, 2014

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