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Marketing Leadership Professionals

In collaboration with marketing peers, you're responsible for implementing the brand vision set by your CMO. You coordinate online and offline marketing channels, using new media and technologies to engage customers.

Who this role is for:

VP of Advertising
VP of Brand Management
VP of Media
VP of Digital Marketing
VP of Product Marketing

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Vice President and Group Director Carl Doty (00:56)

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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Boost customer acquisition and retention with the optimum marketing mix:

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Marketing Leadership Blog

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Latest Research For This Role

Report: Executive Q&A: How Personalized Video Works And What It Can Do For You

September 16, 2014 | Jim Nail

Marketing leaders are shifting budgets toward new content and interaction methods to counter a reduced effectiveness in traditional digital advertising and marketing. Enter personalized video, which...

Report: Balance User Needs With Business Goals

Strategic Plan: The Email Marketing Playbook

September 9, 2014 | Shar VanBoskirk

This report articulates a strategic plan for how marketing leaders can improve their email programs today and create humanized, integrated messages in the future. We recommend that marketers build...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Forum: Forrester's Forum For Customer Experience Professionals West

November 6, 2014 - November 7, 2014

Forum: Forrester's Forum For Customer Experience Professionals EMEA

November 17, 2014 - November 18, 2014

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