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Marketing Leadership Professionals

In collaboration with marketing peers, you're responsible for implementing the brand vision set by your CMO. You coordinate online and offline marketing channels, using new media and technologies to engage customers.

Who this role is for:

VP of Advertising
VP of Brand Management
VP of Media
VP of Digital Marketing
VP of Product Marketing

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Vice President and Group Director Carl Doty (00:56)

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Latest Research For This Role

Report: Benchmark Your North American Social Marketing Efforts

Benchmarks: The Social Marketing Playbook

April 23, 2014 | Kim Celestre

North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

Report: Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

A Mobile Marketing POST Report

April 23, 2014 | Jennifer Wise

Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

May 13, 2014 - May 14, 2014

Webinar: Shining A Spotlight On The Emerging Market For Social Risk And Compliance Solutions

May 22, 2014

Forum: Forrester's Forum For Customer Experience Professionals

June 24, 2014 - June 25, 2014

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