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Marketing Leadership Professionals

In collaboration with marketing peers, you're responsible for implementing the brand vision set by your CMO. You coordinate online and offline marketing channels, using new media and technologies to engage customers.

Who this role is for:

VP of Advertising
VP of Brand Management
VP of Media
VP of Digital Marketing
VP of Product Marketing

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Vice President and Group Director Carl Doty (00:56)

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Latest Research For This Role

Report: Mobile Advertising: It's Time To Get Personal

Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

April 15, 2014 | Jennifer Wise

Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

Report: Mobile Is The Real Driver For US Social Media Growth

ForecastView Document

April 14, 2014 | Jitender Miglani

We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for the...

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Analysts Serving This Role

  • Xiaofeng Wang

    Xiaofeng Wang

    Social Media Communications, Social Marketing...

  • Susan Bidel

    Susan Bidel

    Online Advertising, Digital Marketing...

  • Thomas Husson

    Thomas Husson

    Telecommunication Services, Mobile Channel for Consumers...

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

May 13, 2014 - May 14, 2014

Webinar: Shining A Spotlight On The Emerging Market For Social Risk And Compliance Solutions

May 22, 2014

Forum: Forrester's Forum For Customer Experience Professionals

June 24, 2014 - June 25, 2014

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