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Marketing Leadership Professionals

In collaboration with marketing peers, you're responsible for implementing the brand vision set by your CMO. You coordinate online and offline marketing channels, using new media and technologies to engage customers.

Who this role is for:

VP of Advertising
VP of Brand Management
VP of Media
VP of Digital Marketing
VP of Product Marketing

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Vice President and Group Director Carl Doty (00:56)

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Marketing Leadership Blog

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Latest Research For This Role

Report: Forrester Research eReader Adoption Forecast, 2014 To 2019 (Western Europe)

ForecastView Spreadsheet

August 20, 2014 | Jeff Wray

Part of our global eReader adoption forecast, this forecast details the sales and installed base for eReader devices as well as book market spending for 16 Western European countries. It also...

Report: Forrester Research eReader Adoption Forecast, 2014 To 2019 (US)

ForecastView Spreadsheet

August 20, 2014 | Jeff Wray

Part of our global eReader adoption forecast, this forecast details the sales and installed base for eReader devices as well as book market spending. It also includes total book (physical and...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Webinar: Three Keys To Measure Content Marketing Right

September 8, 2014

Forum: Forrester's Forum For Customer Experience Professionals West

November 6, 2014 - November 7, 2014

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