Lazy Interactive TV
Interactive TV will succeed this time, blending Web content with video in applications that require minimal consumer effort. Rising with digital cable, interactive TV will reach 7 million viewers by 2001.
HDTV Dreams, SDTV Realities
After three years of technology churn, digital TV will catch on but high-
definition broadcasts (HDTV) won’t. Local stations will deliver multiple
digital broadcasts, drifting away from networks and bonding with cable operators.
Enhancing Boring TV: The Emmys Go Interactive
1998 Emmy viewers who had WebTV Plus boxes could check out facts about the nominees, vote in surveys, and take trivia
quizzes on their TV screens. Despite the current small WebTV Plus audience, other networks should follow suit and experiment now so that they will be ready when the technology takes off.
Consumers Are Ready For Broadband Technologies
By 2002, 15.6 million households -- 30% of the expected on-line population -- will log on the Net via broadband. Broadband consumers are experienced Internet users -- retailers and content providers should beef up their offerings to reach this valuable market.
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