Martha Bennett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Martha serves the Application Development & Delivery role, covering business intelligence (BI), analytics, and big data. Her current research has two main areas of focus: 1) the investigation of best practices in relation to making the business case for BI, as well as building appropriate processes and organizational structures; and 2) analyzing the effect of emerging technologies as well as business pressures on the way BI capabilities are managed and delivered. Another key research area is mobile BI.

Known for her down-to-earth, no-nonsense approach to making sense of the latest hot technology area, she has provided input on technology strategy and/or IT governance structures to clients all over the world. She is a sought-after conference speaker and is also frequently retained as an independent voice by technology companies seeking to optimize their approach to the market.

Previous Work Experience

Martha has over 20 years of technology experience and has held a number of senior positions involving the investigation of new technologies and their introduction to the enterprise. Her main focus has been helping her clients make sense of the impact of new and emerging technologies on existing IT systems and business processes, as well as the security, risk, and regulatory implications.

Most recently, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. Prior to that, she held a variety of senior management and individual contributor positions at Freeform Dynamics, and various companies within the Datamonitor Group. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

  • For Application Development & Delivery Professionals

    Report: The Forecast For Business Intelligence Is Partially Cloudy

    Business intelligence is the top priority in terms of companies' implementation plans across all software segments. Companies need to speed up their BI capabilities in order to succeed in the ag...

    • Downloads: 201
  • For Application Development & Delivery Professionals

    Report: Quick Take: Tibco Continues Build-Out Of Its BI Portfolio By Acquiring Jaspersoft

    On April 28, 2014, Tibco Software (TIBX) announced the acquisition of privately held Jaspersoft for $185 million. The open source business intelligence (BI) software provider is the latest in a ...

    • Downloads: 72
  • For Application Development & Delivery Professionals

    Report: Big Data In Banking: It's Time To Act

    Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service, ...

    • Downloads: 462
  • For Application Development & Delivery Professionals

    Report: Mobile Business Intelligence Solution Overview

    The advent of smartphones and tablets has changed the dynamics of what mobility means in a business context. Whether it’s executives or field engineers, knowledge workers or hospital staff...

    • Downloads: 44
  • For Application Development & Delivery Professionals

    Report: How To Select A Mobile BI Solution

    Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early ad...

    • Downloads: 205
  • For Application Development & Delivery Professionals

    Report: Quantify The Tangible Business Value Of BI

    As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstr...

    • Downloads: 2671
  • For Application Development & Delivery Professionals

    Report: Best Practices: Maximize Your Chances Of Business Intelligence Success

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects ...

    • Downloads: 598
  • For Application Development & Delivery Professionals

    Report: Optimize Your BI Strategy To Generate Maximum Business Value

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary...

    • Downloads: 453
  • For Application Development & Delivery Professionals

    Report: Big Data In Banking: It's Time To Act

    Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service, ...

    • Downloads: 462
  • For Application Development & Delivery Professionals

    Report: Market Overview: Mobile Business Intelligence

    Having business applications available while away from the office is nothing new; neither is using mobile devices as an integral part of a business process. Until recently, however, the former h...

    • Downloads: 397
View all of Martha Bennett's Research

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