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Martin Gill

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. His focus is on the eCommerce market within the European Union, with a particular interest in the retail industry, covering both pure-play online and multichannel retailing. His current areas of research include the application of location- and context-aware mobile applications to the shopping experience; social commerce; the integration of interactive media such as video into the eCommerce mix; and physical/digital channel integration.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.


Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Research Coverage:

B2C eCommerce, Consumer Mobile Activities, Consumer Mobile Adoption, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce

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6 results in Reports

  • Martin Gill
  • Technology Product Strategies

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2012

    European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey

    Martin GillFebruary 3, 2012

    European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

    • Downloads: 813

  • For eBusiness & Channel Strategy Professionals

    Report:French Online Retail Overview, 2012

    French Online Retail Is On The Brink Of A Multichannel Revolution

    Martin GillJanuary 4, 2012

    France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

    • Downloads: 533
    • Rating:

  • Report:Agile Commerce Is Coming Of Age For European Retailers

    No Matter What Their Maturity, European eBusiness Success Will Hinge On An Effective Cross-Touchpoint Strategy

    Martin GillOctober 26, 2011

    The most visionary European multichannel retailers are beginning their transformation toward agile commerce and are reaching out to their customers on new touchpoints — mobile, social, etc....

    • Downloads: 399

  • For eBusiness & Channel Strategy Professionals

    Report:German Online Retail Overview, 2011

    Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

    Martin GillSeptember 30, 2011

    The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

    • Downloads: 664
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

    Sabine Poltermann, Martin GillJune 8, 2011

    Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...

    • Downloads: 556

  • For eBusiness & Channel Strategy Professionals

    Report:Welcome To The Era Of Agile Commerce

    Vision: THe Agile Commerce Playbook

    Martin GillMarch 11, 2011

    Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...

    • Downloads: 3097
 
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