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Martin Gill

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Martin serves eBusiness & Channel Strategy Professionals. His focus is on the eCommerce market within the European Union, with a particular interest in the retail industry, covering both pure-play online and multichannel retailing. His current areas of research include the application of location- and context-aware mobile applications to the shopping experience; social commerce; the integration of interactive media such as video into the eCommerce mix; and physical/digital channel integration.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Research Coverage:

B2C eCommerce, Consumer Mobile Activities, Consumer Mobile Adoption, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce

Reports (7)
Charts & Figures (40)

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7 results in Reports

Martin Gill
Consumer Electronics & Technology

For eBusiness & Channel Strategy Professionals
Report:Why The EU ePrivacy Law Will Not Kill eCommerce
Privacy Laws Force Rich Dialogue With Customers
Martin GillJanuary 27, 2012
In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...
- Downloads: 206
For eBusiness & Channel Strategy Professionals
Report:French Online Retail Overview, 2012
French Online Retail Is On The Brink Of A Multichannel Revolution
Martin GillJanuary 04, 2012
France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...
- Downloads: 520
- Rating:
For eBusiness & Channel Strategy Professionals
Report:German Online Retail Overview, 2011
Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
Martin GillSeptember 30, 2011
The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...
- Downloads: 655
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Website Functionality Benchmark: European Consumer Electronics Retailers
Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers
Martin GillSeptember 12, 2011
Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...
- Downloads: 309
For eBusiness & Channel Strategy Professionals
Report:The UK Online Retail Overview, 2011
As UK Shoppers Embrace Emerging Touchpoints, Some Notable Retailers Are Ahead Of The Field When It Comes To Adapting
Martin GillAugust 03, 2011
The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly by...
- Downloads: 1067
For eBusiness & Channel Strategy Professionals
Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce
Sabine Poltermann, Martin GillJune 08, 2011
Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...
- Downloads: 542
For eBusiness & Channel Strategy Professionals
Report:Using Online Video To Drive Clicks And Conversion
A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign
Martin GillJune 08, 2011
Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...
- Downloads: 982

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Martin Gill

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For eBusiness & Channel Strategy Professionals

Report:Why The EU ePrivacy Law Will Not Kill eCommerce

For eBusiness & Channel Strategy Professionals

Report:French Online Retail Overview, 2012

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: European Consumer Electronics Retailers

For eBusiness & Channel Strategy Professionals

Report:The UK Online Retail Overview, 2011

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

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