Forrester

For Marketing Leadership Professionals

Report:Which Device Offers The Best Music Experience?

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

• Downloads: 432

For Marketing Leadership Professionals

Report:Portable Media Players Must Evolve With Cloud Or Become Extinct

Strategies To Counter Disruptive Smartphone Competition

Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

• Downloads: 469

For Marketing Leadership Professionals

Report:Benchmark Your Interactive Marketing Maturity

Five Key Metrics For Tracking Progress

Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are...

• Downloads: 808
• Comments: 1
• Rating:

Discussion:Mobile Marketing — A Forrester Compilation

For Marketing Leadership Professionals

Report:Mobile Phone Ownership: Are Consumers Ready For More Advanced Usage?

Forrester Technographics Digital Consumer Community Report, December 2011

Aside from placing phone calls, the majority of mobile phone owners also text and take photos or videos with their phones. More advanced functions, such as using apps, accessing emails, and using the...

• Downloads: 4

Discussion:Does paid media have a role in social?

Recently my colleage Augie Ray wrote a blog post "Does Money Belong In Social Media" in which he wondered whether or not paid advertising dollars belong in social programs. Augie makes the point that...

For Marketing Leadership Professionals

Report:Reinvigorating Traditional Radio

What Radio Strategists Can Do Right Now To Regain Momentum

Despite challenging times, traditional radio has a lot of unique strengths that it can leverage to survive and thrive in the current media climate. While it's a formidable competitor to traditional...

• Downloads: 265
• Rating:

For Marketing Leadership Professionals

Report:Forrester Research eReader Forecast, 2010 To 2015 (US)

Reading device unit sales and users (dedicated eReader, mobile phone, desktop PC, laptop/notebook PC, netbook/mini PC, tablet PC). eBook readers by device and eBook revenue. Includes historical data...

• Downloads: 14

Discussion:Forrester Research Online Display Advertising Forecast, 2012 To 2017 (US)

Hi NIcki, Do you have / plan to show forecasts by industry?Thanks!

For Marketing Leadership Professionals

Tool:Mass Influencers Have More Trust in Company And Brand Communications

For Marketing Leadership Professionals

Tool:Selected Vendor Application Details

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by country...

• Downloads: 3

For Marketing Leadership Professionals

Report:Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

An Empowered Report

Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated...

• Downloads: 374

Discussion:Why Care About Combination Clickers

For Marketing Leadership Professionals

Report:Brands And Social Networking — A Recipe For Consumer Engagement

Forrester Technographics Digital Consumer Community Report, February 2012

Pleasing consumers is becoming increasingly difficult, and the experiences encountered while buying a product can make or break a brand’s reputation with its consumers. One bad experience can...

• Downloads: 6

For Marketing Leadership Professionals

Report:Text Messaging (SMS) Overview: The Workhorse Of Mobile

Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix

Ten to 15 years ago, SMS offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. Today, companies have more choices including application...

• Downloads: 630
• Rating:

For Marketing Leadership Professionals

Report:Making Online Display Marketing Work For B2B

B2B Marketers Need To Expand Their Online Advertising Horizons

Display marketing is part of most B2B interactive marketers' plans for 2011, but few are prepared to unlock its full potential. Rather than miss opportunities by simply porting over print media...

• Downloads: 556

Discussion:Best-in-Class Social Media "free" Tools List

I'm about to update my list of Social Media Tools (free to use, or freemium trial use) and welcome suggestions of your favorite online tool that's missing from this list. The primary focus is...

For Marketing Leadership Professionals

Report:Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

• Downloads: 1260
• Rating:

Discussion:How Europeans Search

Discussion:Have you implemented standalone social functionality on your websites?

I often speak with marketers who've launched fully-featured communities as a way to create deep, long-term relationships with their consumers.  But a full-on community isn't right for every marketer...

For Marketing Leadership Professionals

Report:The European Tablet Landscape

A Technographics® Data Essentials Document

2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

• Downloads: 50

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by...

• Downloads: 9

For Marketing Leadership Professionals

Report:Getting Product Ideas Past Stage One

Why The Validation Process Is Critical To Product Strategy Success

"Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

• Downloads: 473
• Rating:

Discussion:Combine Social And Mobile To Build B2B Customer Relationships