Mary Beth Kemp

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Mary Beth contributes to Forrester's research offerings for CMO & Marketing Leadership Professionals. She lends a global point of view on the challenges facing marketers — increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing innovation, orchestrating the brand experience, the role of marketing in the company, matching digital to business strategy and ubiquitous marketing. Mary Beth is based in Paris.

Previous Work Experience

Before joining Forrester, Mary Beth spent more than 20 years as an international marketer, advising and coaching blue chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There she developed interactive and relationship marketing strategies with Air France, IBM, Nestlé, and Unilever. She began her career in direct marketing working with clients American Express and AT&T.


Education

Mary Beth holds a bachelor's degree in journalism from Drake University.

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931 results in Everything

  • Sourcing & Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Database Appliances Are Gaining Momentum In China

    Hardware-Centric Solutions Continue To Have Strong Local Appeal

    Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

    • Downloads: 124
  • For Sourcing & Vendor Management Professionals

    Client Inquiry:Cost Capitalization When Renewing Microsoft Enterprise Assurance (EA) Licenses

    What is the current thinking on ways to capitalize existing software assurance (SA) components during an EA renewal? Why?

    • For Sourcing & Vendor Management Professionals

      Tool:Market Presence Distribution Across Regions, By Vendor

    • For Sourcing & Vendor Management Professionals

      Charts & Figures:Paying Maintenance On Shelfware Can Erode An Initial Discount

      Fixating On The Headline Discount Leads Software Buyers Astray — The Best Software Deals Balance Price, Flexibility, And Risk Mitigation

    • For Sourcing & Vendor Management Professionals

      Blog:New Global SaaS Adoption Data Shows Emerging Geographies Embracing The Deployment Model

      Forrester recently surveyed nearly 3,000 technology decision-makers worldwide and found that emerging geographies -- Latin America, China, India, Russia -- are heavy adopters of...

      • Discussion:Creating a Sourcing Dashboard

        Folks Has anyone out there developed a 'Sourcing Dashboard' with measures that go beyond the traditional SLA based view of the supplier engagement/performance? We are looking at measures like...

        • For Sourcing & Vendor Management Professionals

          Report:Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

          Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

          • Downloads: 115
          • Rating:
        • For Sourcing & Vendor Management Professionals

          Client Inquiry:Outsource Preparation

          What are some key best practices when preparing to outsource?

          • For Sourcing & Vendor Management Professionals

            Blog:New Year’s Resolution: Sharpen Your Skills To Keep SVM Relevant

             I needed to order a tool from Amazon.com recently, and I was greeted with a “New Year, New You” panel linking me to whole host of exercise equipment targeted to my lifestyle. Same...

            • For Sourcing & Vendor Management Professionals

              Tool:The Euro's Plunging Value

            • Discussion:VMO Maturity Model(s)

              VMO Partners:  We all work in different industries and most of us have had to "customize" our VMO to support the culture, acceptance/adoption, and business needs of that organization.  With that...

              • For Sourcing & Vendor Management Professionals

                Blog:Licensing With The Frenemy -- Exploring An IBM Software Audit

                I’m conducting research for our sourcing clients about the right approach to take in IBM software audits. In combing through Forrester’s IBM software sourcing inquiries, I’ve found...

                • For Sourcing & Vendor Management Professionals

                  Client Inquiry:PC Pricing And Contracts Trends In The Marketplace

                  Can Forrester provide benchmark information for PC cost (with volume considerations)?

                  • For Sourcing & Vendor Management Professionals

                    Blog:Understanding The Evolving Ecosystem Of Innovation Service Providers

                    I recently finished the draft of my report on the ecosystem of innovation services providers.  This report, to be published in July, explores the landscape of companies that are unified by a...

                    • For Sourcing & Vendor Management Professionals

                      Tool:Enterprises' Buying Intentions For Various "As-A-Service" Offerings

                    • For Sourcing & Vendor Management Professionals

                      Report:Software Contract Review Checklist

                      You've been given a 30-page software contract, with no time to review it properly and an impossible deadline by which to issue a purchase order. Moreover, the contract includes URL links to various...

                      • Downloads: 36
                    • For Sourcing & Vendor Management Professionals

                      Blog:Central And Eastern Europe – Capturing The Imagination Of Services Buyers?

                        IT services buyers are changing their buying requirements. Increasing demand for technologies that drive business innovation agendas, from cloud to analytics to mobile, is creating dramatic...

                      • For Sourcing & Vendor Management Professionals

                        Blog:How To Navigate Microsoft's Licensing Of BYOD Scenarios

                        Microsoft is gradually improving the way it allows for Bring Your Own Device (BYOD) and other scenarios in which many employees use Microsoft on multiple devices. We’re getting growing numbers...

                        • Discussion:SVM Job Board

                          Offering or seeking advice on professional development? Looking to fill an open position at your organization? Post the job description here! I'm hoping to maintain this as an open thread for all...

                          • For Sourcing & Vendor Management Professionals

                            Blog:I'm back...

                            I am very excited to be back at Forrester. After 2 years of being immersed in the customer experience, I can’t wait to share new insights and advice with both Sourcing and Vendor Management...

                            • Discussion:Investment record keeping

                              Are there any investment professionals out there who can help me in finding companies which can provide investment document digitizations services. Basically to electronically prepare reports for...

                              • For Sourcing & Vendor Management Professionals

                                Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

                                Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

                                • Downloads: 353
                              • Discussion:SVM priorities 2012-2014

                                The SVM team has just published two documents on sourcing and vendor management priorties for the coming three years. Sourcing And Vendor Management's 2012 To 2014 Priorities: SVM's Value To The...

                                • For Sourcing & Vendor Management Professionals

                                  Blog:Thoughts On Strategic Partnerships From Infosys Leaders And Clients

                                  I’m in Las Vegas attending Infosys’s Connect 2011 client event, and one of the recurring themes in sessions and side conversations has been the nature of Strategic Partnership. The phrase...

                                  • For Sourcing & Vendor Management Professionals

                                    Blog:Mo' Data, Mo' Problems

                                    Big data is a big topic these days, with companies aggregating consumer data and contracting with third-party marketers to mine it.  However, an unforeseen problem arises around unclear data...

                                    • For Sourcing & Vendor Management Professionals

                                      Report:SAP In The Cloud: Market Update And Lessons Learned From Early Adopters

                                      The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

                                      • Downloads: 756
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