CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Mary Beth Kemp

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Mary Beth contributes to Forrester's research offerings for CMO & Marketing Leadership Professionals. She lends a global point of view on the challenges facing marketers — increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing innovation, orchestrating the brand experience, the role of marketing in the company, matching digital to business strategy and ubiquitous marketing. Mary Beth is based in Paris.

Previous Work Experience

Before joining Forrester, Mary Beth spent more than 20 years as an international marketer, advising and coaching blue chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There she developed interactive and relationship marketing strategies with Air France, IBM, Nestlé, and Unilever. She began her career in direct marketing working with clients American Express and AT&T.


Education

Mary Beth holds a bachelor's degree in journalism from Drake University.

Research Coverage:

Brand Portfolio & Cohort Marketing, Cross Channel Strategies, Cross Channel Strategies, Emerging Methods, Innovation Networks, Innovation Strategies, Loyalty Marketing, Marketing Methods, Marketing Organizational Structure, Product Management, Product Portfolio Strategies, Product Positioning

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

32 results in Everything

  • Wolfgang Benkel
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart