Forrester Research : Analyst

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Mary Beth Kemp

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

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Blog: CMO & Marketing Leadership Blog

Mary Beth contributes to Forrester's research offerings for CMO & Marketing Leadership Professionals. She lends a global point of view on the challenges facing marketers — increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing innovation, orchestrating the brand experience, the role of marketing in the company, matching digital to business strategy and ubiquitous marketing. Mary Beth is based in Paris.

Previous Work Experience

Before joining Forrester, Mary Beth spent more than 20 years as an international marketer, advising and coaching blue chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There she developed interactive and relationship marketing strategies with Air France, IBM, Nestlé, and Unilever. She began her career in direct marketing working with clients American Express and AT&T.

Education

Mary Beth holds a bachelor's degree in journalism from Drake University.

Research Coverage:

Brand Portfolio & Cohort Marketing, Cross Channel Strategies, Cross Channel Strategies, Emerging Methods, Innovation Networks, Innovation Strategies, Loyalty Marketing, Marketing Methods, Marketing Organizational Structure, Product Management, Product Portfolio Strategies, Product Positioning

Reports (3)
Social (2)

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Marketing Leadership (3)

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Interactive Marketing Strategy and Process (2)
Marketing Communications (1)
Marketing Methods (1)
Media Mix (1)

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David Truog

For Marketing Leadership Professionals
Report:The Path To Mobile Marketing Mastery
Executive Overview: The Mobile Marketing Playbook
David TruogDecember 26, 2012
Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of what Forrester calls always addressable customers —...
- Downloads: 328
- Rating:
For Marketing Leadership Professionals
Report:Graduate From Email To Integrated Messaging
Executive Overview: The Email Marketing Playbook
David TruogAugust 14, 2012
The rules for how to best message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...
- Downloads: 448
- Rating:
For Marketing Leadership Professionals
Report:Topic Overview: Interactive Marketing Maturity
A Guide To Forrester's Resources For Maturing Your Interactive Marketing
David Truog, Emily RileyNovember 22, 2011
As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing, and...
- Downloads: 214
For Marketing Leadership Professionals
Blog:Get ready for the ultra-connected customer to upturn marketing in 2013
David TruogFebruary 14, 2013
Are you thinking hard about what you should be on the lookout for as a marketer in 2013? We think it will be a transformative year. Here’s why. The biggest change we see underway is the...
For Marketing Leadership Professionals
Blog:Can Marketers And IT Work Together To Master The Flow Of Your Customer Data?
David TruogAugust 23, 2011
Marketers, how are you getting along with IT these days? It matters more than it used to. The job your company expects you to do is more and more entwined with technology. And so are the people in...

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Mary Beth Kemp

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Topics

For Marketing Leadership Professionals

Report:The Path To Mobile Marketing Mastery

For Marketing Leadership Professionals

Report:Graduate From Email To Integrated Messaging

For Marketing Leadership Professionals

Report:Topic Overview: Interactive Marketing Maturity

For Marketing Leadership Professionals

Blog:Get ready for the ultra-connected customer to upturn marketing in 2013

For Marketing Leadership Professionals

Blog:Can Marketers And IT Work Together To Master The Flow Of Your Customer Data?

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